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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A

    Microsoft BI (MSBI)

    Score8.5 out of 10
    N/AMicrosoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.

    $14

    per month per user

    Pricing
    Influ2Microsoft BI (MSBI)
    Editions & Modules
    No answers on this topic
    Power BI Pro
    $14
    per month per user
    Power BI Premium
    $24
    per month per user
    Offerings
    Pricing Offerings
    Influ2Microsoft BI (MSBI)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is based on the number of people targeted by a client.—
    More Pricing Information
    Community Pulse
    Influ2Microsoft BI (MSBI)
    Considered Both Products
    Influ2
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    Influ2Microsoft BI (MSBI)
    Engagement
    Comparison of Engagement features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    8.9
    2 Ratings
    20% above category average
    Microsoft BI (MSBI)
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Engagement data tracking9.62 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    9.7
    2 Ratings
    30% above category average
    Microsoft BI (MSBI)
    -
    Ratings
    Ad campaign creation9.72 Ratings00 Ratings
    Display advertising10.01 Ratings00 Ratings
    Social advertising9.72 Ratings00 Ratings
    Ad reporting and analytics9.32 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    10.0
    1 Ratings
    34% above category average
    Microsoft BI (MSBI)
    -
    Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    ABM sales intelligence10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    10.0
    1 Ratings
    29% above category average
    Microsoft BI (MSBI)
    -
    Ratings
    Automated workflow & orchestration10.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    9.0
    53 Ratings
    10% above category average
    Pixel Perfect reports00 Ratings8.546 Ratings
    Customizable dashboards00 Ratings9.653 Ratings
    Report Formatting Templates00 Ratings8.951 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    53 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.548 Ratings
    Formatting capabilities00 Ratings8.253 Ratings
    Integration with R or other statistical packages00 Ratings8.342 Ratings
    Report sharing and collaboration00 Ratings8.953 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    52 Ratings
    3% above category average
    Publish to Web00 Ratings9.348 Ratings
    Publish to PDF00 Ratings9.148 Ratings
    Report Versioning00 Ratings7.444 Ratings
    Report Delivery Scheduling00 Ratings8.547 Ratings
    Delivery to Remote Servers00 Ratings8.426 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    8.7
    52 Ratings
    9% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.651 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.748 Ratings
    Predictive Analytics00 Ratings7.745 Ratings
    Pattern Recognition and Data Mining00 Ratings8.76 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    9.3
    53 Ratings
    9% above category average
    Multi-User Support (named login)00 Ratings9.449 Ratings
    Role-Based Security Model00 Ratings9.347 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.949 Ratings
    Report-Level Access Control00 Ratings9.36 Ratings
    Single Sign-On (SSO)00 Ratings9.431 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    8.0
    42 Ratings
    3% above category average
    Responsive Design for Web Access00 Ratings8.239 Ratings
    Mobile Application00 Ratings8.030 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.739 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Influ2 and Microsoft BI (MSBI)
    Feature
    Influ2
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    24 Ratings
    9% above category average
    REST API00 Ratings9.221 Ratings
    Javascript API00 Ratings8.821 Ratings
    iFrames00 Ratings8.820 Ratings
    Java API00 Ratings8.718 Ratings
    Themeable User Interface (UI)00 Ratings8.021 Ratings
    Customizable Platform (Open Source)00 Ratings7.319 Ratings
    Best Alternatives
    Influ2Microsoft BI (MSBI)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Influ2Microsoft BI (MSBI)
    Likelihood to Recommend
    9.7
    (4 ratings)
    8.9
    (77 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (25 ratings)
    Usability
    -
    (0 ratings)
    8.9
    (19 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.9
    (15 ratings)
    In-Person Training
    -
    (0 ratings)
    6.9
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.6
    (7 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (42 ratings)
    Data Sources
    -
    (0 ratings)
    8.4
    (41 ratings)
    User Testimonials
    Influ2Microsoft BI (MSBI)
    Likelihood to Recommend
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Read full review
    Microsoft
    Microsoft BI has a lot of features and is a very powerful tool, especially if you have folks on your team that know how to utilize all of its capabilities. To truly unlock all that it can do, it does require people to have a deep understanding of its capabilities. That's where the software really shines. If you are looking for a simpler, more basic reporting tool, there are other programs available that do not require such a steep learning curve.
    Incentivized
    Read full review
    Pros
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    Microsoft
    • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
    • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
    • Transfer of data from one application to another via Excel and comparison of data attributes between applications
    • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
    Incentivized
    Read full review
    Cons
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    Microsoft
    • MSBI designs can work on increasing data processing capabilities enough to handle the huge datasets etc.
    • It would be a lot better if it is a little low on cost.
    • it needs to create opportunities little more than they do regarding customization of some very unique visualization effects
    Read full review
    Likelihood to Renew
    Influ2
    No answers on this topic
    Microsoft
    Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
    Read full review
    Usability
    Influ2
    No answers on this topic
    Microsoft
    The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
    Incentivized
    Read full review
    Reliability and Availability
    Influ2
    No answers on this topic
    Microsoft
    The product has been reliable.
    Read full review
    Performance
    Influ2
    No answers on this topic
    Microsoft
    SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
    Read full review
    Support Rating
    Influ2
    No answers on this topic
    Microsoft
    MSBI natively has a site that allows you to vote on user enhancements and bug fixes. This allows the largest nagging issues to float to the top and the development team can prioritize accordingly. As mentioned earlier, the large community base of MSBI developers assist technical resources in handling technical questions.
    Incentivized
    Read full review
    In-Person Training
    Influ2
    No answers on this topic
    Microsoft
    This training was more directed toward what the product was capable of rather than actual programming.
    Read full review
    Online Training
    Influ2
    No answers on this topic
    Microsoft
    I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
    Read full review
    Implementation Rating
    Influ2
    No answers on this topic
    Microsoft
    We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
    Read full review
    Alternatives Considered
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    Microsoft
    We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
    Incentivized
    Read full review
    Return on Investment
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    Microsoft
    • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
    • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
    Incentivized
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.