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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A

    SAS 360 Plan

    Score8.9 out of 10
    N/AFormerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.N/A
    Pricing
    Influ2SAS 360 Plan
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Influ2SAS 360 Plan
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is based on the number of people targeted by a client.—
    More Pricing Information
    Features
    Influ2SAS 360 Plan
    Engagement
    Comparison of Engagement features of Influ2 and SAS 360 Plan
    Feature
    Influ2
    8.9
    2 Ratings
    20% above category average
    SAS 360 Plan
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Engagement data tracking9.62 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Influ2 and SAS 360 Plan
    Feature
    Influ2
    9.7
    2 Ratings
    30% above category average
    SAS 360 Plan
    -
    Ratings
    Ad campaign creation9.72 Ratings00 Ratings
    Display advertising10.01 Ratings00 Ratings
    Social advertising9.72 Ratings00 Ratings
    Ad reporting and analytics9.32 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Influ2 and SAS 360 Plan
    Feature
    Influ2
    10.0
    1 Ratings
    34% above category average
    SAS 360 Plan
    -
    Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    ABM sales intelligence10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Influ2 and SAS 360 Plan
    Feature
    Influ2
    10.0
    1 Ratings
    29% above category average
    SAS 360 Plan
    -
    Ratings
    Automated workflow & orchestration10.01 Ratings00 Ratings
    Best Alternatives
    Influ2SAS 360 Plan
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    monday marketer (discontinued)
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Influ2SAS 360 Plan
    Likelihood to Recommend
    9.7
    (4 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Influ2SAS 360 Plan
    Likelihood to Recommend
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Read full review
    SAS
    No answers on this topic
    Pros
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    SAS
    • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
    • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
    • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
    Incentivized
    Read full review
    Cons
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    SAS
    • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
    • Missing feature: Hubspot CRM integration.
    Incentivized
    Read full review
    Alternatives Considered
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    SAS
    No answers on this topic
    Return on Investment
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    SAS
    No answers on this topic
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.