Informatica Cloud Data Integration vs. LiveRamp

We use it a lot for importing data. We transform the incoming data to match the formatting of our CRM. We also match on existing records to avoid creating duplicates. Informatica handles all of this exceptionally well. Our users are system administrators. The tool is not well-suited for users who do not have a technical background

Incentivized

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

• Data synchronisation
• Data replication
• Data integration

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• There is a moderately steep learning curve
• Has some idiosyncrasies
• Can be finicky with date formats

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

There is a learning curve with Informatica. It is not always intuitive to use. It is best suited for technical users such as system administrators

Incentivized

It is really easy to comply and understand its features.

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Really greatest than any other conventional application.

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized