Insightly Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 7.1 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
Pricing
Insightly Marketing
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Offerings
Pricing Offerings
Insightly Marketing
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insightly Marketing
Considered Both Products
Insightly Marketing
Chose Insightly Marketing
I believe it gives you 1/3rd of the functionality for the same cost. We’re moving off Insightly next month.
Chose Insightly Marketing
Easy to check the phases and notes while EP is more for the project [management].
Chose Insightly Marketing
We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM …
Top Pros
Top Cons
Features
Insightly Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
2 Ratings
0% above category average
WYSIWYG email editor7.01 Ratings
Dynamic content7.02 Ratings
Ability to test dynamic content7.52 Ratings
Landing pages7.52 Ratings
A/B testing7.01 Ratings
Mobile optimization10.01 Ratings
Email deliverability reporting7.01 Ratings
List management9.02 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
1 Ratings
20% above category average
Lead nurturing automation10.01 Ratings
Lead scoring and grading9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
1 Ratings
17% above category average
Calendaring9.01 Ratings
Event/webinar marketing9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
2 Ratings
13% above category average
Dashboards8.52 Ratings
Standard reports9.02 Ratings
Custom reports7.92 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
2 Ratings
8% above category average
API8.02 Ratings
Customizability8.52 Ratings
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User Ratings
Insightly Marketing
Likelihood to Recommend
1.0
(3 ratings)
Usability
1.0
(1 ratings)
User Testimonials
Insightly Marketing
Likelihood to Recommend
Insightly, Inc.
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
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Pros
Insightly, Inc.
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Read full review
Cons
Insightly, Inc.
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
Read full review
Usability
Insightly, Inc.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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Alternatives Considered
Insightly, Inc.
Easy to check the phases and notes while EP is more for the project [management].
Read full review
Return on Investment
Insightly, Inc.
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
Read full review
ScreenShots

Insightly Marketing Screenshots

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