Iterable vs. RevSend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.4 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
RevSend
Score 10.0 out of 10
N/A
RevSend is a B2B gifting platform designed to streamline corporate gifting. Built to integrate with CRM tools like Salesforce and HubSpot, RevSend empowers businesses to enhance client relationships, boost employee engagement, and drive revenue growth through thoughtful, personalized gifting campaigns. Key Features: CRM Integration: Import contact data and track gifting activity directly within an existing CRM system, ensuring a smooth workflow. Customizable…
$19
per month per user
Pricing
IterableRevSend
Editions & Modules
No answers on this topic
Starter
$19
per month per user
Offerings
Pricing Offerings
IterableRevSend
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Pro plan is tailored to each organization’s gifting strategy—covering advanced CRM integrations, physical product marketplaces, and international shipping. Because each company’s requirements (like monthly gifting volume, customization needs, and fulfillment logistics) can vary, RevSend will discuss goals in detail before finalizing pricing.
More Pricing Information
Community Pulse
IterableRevSend
Features
IterableRevSend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
7.9
119 Ratings
4% above category average
RevSend
-
Ratings
WYSIWYG email editor8.7106 Ratings00 Ratings
Dynamic content8.5113 Ratings00 Ratings
Ability to test dynamic content8.3111 Ratings00 Ratings
A/B testing8.4115 Ratings00 Ratings
Mobile optimization7.8110 Ratings00 Ratings
Email deliverability reporting6.6115 Ratings00 Ratings
List management7.1115 Ratings00 Ratings
Triggered drip sequences7.9102 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
5.8
116 Ratings
23% below category average
RevSend
-
Ratings
Dashboards6.2116 Ratings00 Ratings
Standard reports5.7114 Ratings00 Ratings
Custom reports5.5105 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
7.1
113 Ratings
5% below category average
RevSend
-
Ratings
API7.9102 Ratings00 Ratings
Role-based workflow & approvals8.296 Ratings00 Ratings
Customizability7.6103 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
Third-party software integrations7.220 Ratings00 Ratings
Best Alternatives
IterableRevSend
Small Businesses
Vbout
Vbout
Score 9.9 out of 10

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableRevSend
Likelihood to Recommend
8.7
(120 ratings)
10.0
(2 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
9.1
(3 ratings)
10.0
(2 ratings)
Availability
8.2
(4 ratings)
-
(0 ratings)
Performance
8.2
(4 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
-
(0 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
IterableRevSend
Likelihood to Recommend
Iterable
- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
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RevSend
In my case, RevSend is great for investing in your employees and being able to track what you’ve spent and how it has helped your business. I would also recommend this to anyone that has to make a sale, no matter how big or how small. Being a recipient of one of these gifts guarantees a shift in behavior towards the right direction.
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Pros
Iterable
  • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
  • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
  • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
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RevSend
  • HubSpot integration
  • Quality mailout
  • Local store mailout
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Cons
Iterable
  • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
  • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
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RevSend
  • Id like to see how much more can be done and the amazon browser extension especially
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Likelihood to Renew
Iterable
Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
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RevSend
No answers on this topic
Usability
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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RevSend
It’s a simple interface
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Reliability and Availability
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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RevSend
No answers on this topic
Performance
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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RevSend
No answers on this topic
Support Rating
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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RevSend
No answers on this topic
Alternatives Considered
Iterable
My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
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RevSend
RevSend is priced far better and has more catalogue options.
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Scalability
Iterable
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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RevSend
No answers on this topic
Return on Investment
Iterable
  • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
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RevSend
  • Best option in the whole market
  • Lowest cost in the market
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ScreenShots