What users are saying about
15 Ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Likelihood to Recommend

Iterable

With Iterable, we got the help with our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.
Raja Datta profile photo

Feature Rating Comparison

Email & Online Marketing

Iterable
8.3
WYSIWYG email editor
Iterable
7.0
Dynamic content
Iterable
8.7
Ability to test dynamic content
Iterable
8.1
A/B testing
Iterable
8.6
Mobile optimization
Iterable
8.6
Email deliverability
Iterable
8.0
List management
Iterable
8.7
Triggered drip sequences
Iterable
8.5

Reporting & Analytics

Iterable
5.6
Dashboards
Iterable
5.7
Standard reports
Iterable
5.7
Custom reports
Iterable
5.4

Platform & Infrastructure

Iterable
8.0
API
Iterable
8.3
Role-based workflow & approvals
Iterable
8.8
Customizability
Iterable
7.0

Pros

Iterable

  • The creation of dynamic email templates (i.e. Iterable supports handlebar logic)
  • Clean, flexible, and comprehensive interface for building campaign workflow automation.
  • Amazing support team!
Evan Reiss profile photo

Cons

Iterable

  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
No photo available

Alternatives Considered

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer profile photo

Return on Investment

Iterable

  • Positive impact with workflow "cart abandon" emails.
  • Positive impact with the ability to split test emails.
  • Negative impact with Revenue data... not always accurate/tells the whole story.
Jess Davis profile photo

Pricing Details

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Add comparison