What users are saying about
16 Ratings
16 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

Iterable
8.3
WYSIWYG email editor
Iterable
7.0
Dynamic content
Iterable
8.7
Ability to test dynamic content
Iterable
8.2
A/B testing
Iterable
8.7
Mobile optimization
Iterable
8.6
Email deliverability
Iterable
8.0
List management
Iterable
8.7
Triggered drip sequences
Iterable
8.5

Reporting & Analytics

Iterable
5.6
Dashboards
Iterable
5.7
Standard reports
Iterable
5.7
Custom reports
Iterable
5.5

Platform & Infrastructure

Iterable
8.0
API
Iterable
8.3
Role-based workflow & approvals
Iterable
8.8
Customizability
Iterable
7.0

Pros

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta profile photo

Cons

Iterable

  • You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
  • Rate limits on the api calls are restricting.
  • Workflows cannot be duplicated across projects.
Evan Reiss profile photo

Alternatives Considered

Iterable

I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster
Carrie Knipfer profile photo

Return on Investment

Iterable

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Pricing Details

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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