What users are saying about
15 Ratings
15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
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Feature Rating Comparison

Email & Online Marketing

Iterable
8.2
WYSIWYG email editor
Iterable
7.0
Dynamic content
Iterable
8.6
Ability to test dynamic content
Iterable
8.1
A/B testing
Iterable
8.6
Mobile optimization
Iterable
8.5
Email deliverability
Iterable
8.0
List management
Iterable
8.7
Triggered drip sequences
Iterable
8.5

Reporting & Analytics

Iterable
5.7
Dashboards
Iterable
5.8
Standard reports
Iterable
5.8
Custom reports
Iterable
5.4

Platform & Infrastructure

Iterable
8.0
API
Iterable
8.3
Role-based workflow & approvals
Iterable
8.8
Customizability
Iterable
7.1

Pros

  • Iterable makes omnichannel marketing simple--we can easily send emails and push notifications
  • Iterable provides the ability to segment users into dynamic and static lists
  • Iterable has friendly and helpful customer support reps
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Cons

  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
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Alternatives Considered

  • Way more powerful.
  • MailChimp is much more user-friendly but is limited in function and ability
Jeff O' Neill profile photo

Return on Investment

  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.