Iterable gets the job done!
Updated August 02, 2022

Iterable gets the job done!

Jason Paddock | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Iterable is currently being used by the majority of the business and we will be transitioning everything to run from Iterable. Iterable provides us workflows that we can configure to make sure that we send the correct message to the correct customer at the right time.

Pros

  • System and Workflow webhooks
  • Multi-language emails
  • 360 degree view of the customer in a single page
  • Ease of drilling down on event data
  • Segmentation

Cons

  • Workflow webhooks have limited customization and data options
  • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
  • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
  • Iterable has provided us with metrics that we didn't previously have. This enabled us to be able to build better tests and get a higher conversion rate.
Cordial is superior in terms of what you can do with your data to personalize an email. Extremely powerful platform. Cordial's drag and drop editor (Sculpt) is lightyears ahead of Iterable's open source drag and drop builder.

Cordial didn't have any Fintech companies yet and we didn't want to be the first. Iterable had many recognized names so we went with them.

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Iterable isn't great for handling ecommerce companies based on how you can utilize their custom events and no ability to track events for anonymous users. If you have an advanced email program that is data driven, Iterable probably isn't the best tool for you. They are an affordable vendor, but that comes at the cost of truly personalized 1:1 emails.

If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.

Iterable Feature Ratings

7.8
WYSIWYG email editor
Not Rated
Dynamic content
4
Ability to test dynamic content
5
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
8.7
API
9
Role-based workflow & approvals
10
Customizability
7

Iterable Reliability

We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

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