Iterable vs. Truepush

- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.

Incentivized

Truepush is excellent for providing push notification to users and increasing user engagement.

• Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
• Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
• Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.

Incentivized

• Easy Integration
• Easy to Use Dashboard
• Free

• In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
• Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.

Incentivized

• Nothing as of now

Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.

Incentivized

Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

There customer support is excellent and they are always available on whatsapp / chat / email / phone.

My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.

Incentivized

I had more than 100k subscribers on my blog with another company but their paid plans were too expensive for a blog like mine. It has a very large audience base and most of the audience is from India. So I searched for various alternatives (at that time i think Truepush was not launched) and find some good one which had comparatively cheaper plan with good service but within a year my subscriber base grown to 5 times of what it was with a previous company. That plan too become very expensive as the earning was not same every month due to changes in google algorithms and various other reasons. However it was very important to help students so I started searching for other alternatives. After trying many push providers, I was not happy with any of them. Then I ended my search when I found Truepush. After testing, checking their easy to use dashboard, analytics, push delivery and other functions, it took me just 10 minutes to decide that I was moving my Job Alert blog to Truepush. However there were definitely some doubts and some fears too as I had approximately 500k subscribers at that time. After chatting with Ravi (Co Founder Truepush) I felt confident and moved my blog. Now after two months of use, I can definitely say that I made the right decision as I never had any issue. The team at Truepush is always available to help me if I have any doubt. Thanks a lot to the team at Truepush for providing such an amazing product.

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.

Incentivized

• It's free
• Easy integration