Kantar Media vs. Node.io (discontinued)

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Earlier this week, we had a mishap where a client's birth certificate went missing while being transferred between departments. This could have been disastrous for both our employees and the client, but Sugar allowed for quick detective work that let us track the document's passage between specific employees, and the item was located and returned!

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Customer profile and sales analyst features provide relevant information for sales calls.
• Node allows me to bring more vendors and more contacts in, allowing me to expand lists and connect with more accurate contacts.
• Node's collaborative nature is very appreciated when they keep on asking for feedback for improvement.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• More focus on the display of scanned documents
• Easier recall and presentation of scanned documents
• Lag times between entering an Action and seeing it appear

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Node excels when it comes to lead intelligence like account-level and market insights. Its lead management module gives better segmentation and account identification. It is a good choice for mid-size companies (50-1000 employees) and their quality of support is very satisfactory. Its searchable data gives accurate results and its ease of integration with Salesforce is an added advantage over its competitors.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Our company has increased profits 20% from last year after implementing Sugar
• Our transfer to largely remote work has been hugely simplified by Sugar
• Despite an industry-wide "pandemic slump", the ease of use brought by Sugar has allowed us to remain a major player in tax assistance even as other companies have struggled

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info