Kantar Research Services vs. Respondent.io

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

It is great for participant recruitment on go-pay basis. Perfect for smaller companies and UX teams. but larger companies and teams might want to look into other solutions that could be used at scale

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Recruitment
• Option to cherry pick participants
• Easy to use

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• Adding customer meeting links
• custom consent

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

We use Respondent.io as a supplementary tool on a go-pay basis. It offers us another channel to recruit participants to explore different financial topics.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Time to market
• Better user experience
• Product market fit

Incentivized