Kevel vs. AdButler

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).

Incentivized

AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.

Incentivized

• More personable team that can address customizations needed to the product.
• Easy to use interface.
• Frequent product updates with notifications via email.
• Well documented API.

Incentivized

• Organize your online publishers
• Organize your campaigns
• Reports are very simple and easy to read

Incentivized

• User interface could be faster to load.

Incentivized

• Assigning multiple video publishers to a single campaign is something that they need to improve
• The publisher dashboard is a little complicated to understand

Incentivized

Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.

Incentivized

AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.

Incentivized

• Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

Incentivized

• AdButler is very affordable and your ROI would be good always
• It's also highly scalable

Incentivized