Klaviyo vs. LeadMaster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
Pricing
KlaviyoLeadMaster
Editions & Modules
No answers on this topic
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
Offerings
Pricing Offerings
KlaviyoLeadMaster
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 hours required
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingThere is no additional charge for the mobile version.
More Pricing Information
Community Pulse
KlaviyoLeadMaster
Features
KlaviyoLeadMaster
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
114 Ratings
8% above category average
LeadMaster
-
Ratings
WYSIWYG email editor8.3101 Ratings00 Ratings
Dynamic content8.5107 Ratings00 Ratings
Ability to test dynamic content7.7100 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.0103 Ratings00 Ratings
Mobile optimization8.5110 Ratings00 Ratings
Email deliverability reporting8.6112 Ratings00 Ratings
List management8.4112 Ratings00 Ratings
Triggered drip sequences8.7101 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.9
86 Ratings
1% above category average
LeadMaster
-
Ratings
Lead nurturing automation8.082 Ratings00 Ratings
Lead scoring and grading7.635 Ratings00 Ratings
Data quality management8.144 Ratings00 Ratings
Automated sales alerts and tasks7.737 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.3
28 Ratings
11% above category average
LeadMaster
-
Ratings
Calendaring8.328 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
7.9
110 Ratings
7% above category average
LeadMaster
-
Ratings
Dashboards8.1110 Ratings00 Ratings
Standard reports7.9106 Ratings00 Ratings
Custom reports7.767 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.3
88 Ratings
11% above category average
LeadMaster
-
Ratings
API8.581 Ratings00 Ratings
Role-based workflow & approvals8.539 Ratings00 Ratings
Customizability7.856 Ratings00 Ratings
Integration with Salesforce.com8.213 Ratings00 Ratings
Third-party software integrations8.431 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
5.9
1 Ratings
28% below category average
Customer data management / contact management00 Ratings7.01 Ratings
Workflow management00 Ratings7.01 Ratings
Territory management00 Ratings6.01 Ratings
Opportunity management00 Ratings5.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.01 Ratings
Contract management00 Ratings6.01 Ratings
Quote & order management00 Ratings3.01 Ratings
Channel / partner relationship management00 Ratings6.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
7.0
1 Ratings
9% below category average
Case management00 Ratings6.01 Ratings
Call center management00 Ratings8.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
6.0
1 Ratings
26% below category average
Lead management00 Ratings6.01 Ratings
Email marketing00 Ratings6.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
6.5
1 Ratings
17% below category average
Task management00 Ratings8.01 Ratings
Reporting00 Ratings5.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
6.0
1 Ratings
25% below category average
Forecasting00 Ratings7.01 Ratings
Pipeline visualization00 Ratings5.01 Ratings
Customizable reports00 Ratings6.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
6.7
1 Ratings
14% below category average
Custom fields00 Ratings8.01 Ratings
Scripting environment00 Ratings6.01 Ratings
API for custom integration00 Ratings6.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
8.0
1 Ratings
7% above category average
Marketing automation00 Ratings8.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
9.0
1 Ratings
17% above category average
Mobile access00 Ratings9.01 Ratings
Security
Comparison of Security features of Product A and Product B
Klaviyo
-
Ratings
LeadMaster
6.0
1 Ratings
34% below category average
Role-based user permissions00 Ratings6.01 Ratings
Best Alternatives
KlaviyoLeadMaster
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Vbout
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Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoLeadMaster
Likelihood to Recommend
8.8
(105 ratings)
8.0
(1 ratings)
Likelihood to Renew
10.0
(3 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
8.0
(1 ratings)
Support Rating
9.0
(1 ratings)
8.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoLeadMaster
Likelihood to Recommend
Klaviyo
If you are a big business, with thousands of customers, Klaviyo can be the thing that really kicks up your marketing. The amount of data you can collect and use can be invaluable. But if you don't have the time or money to devote to the marketing team, then you might waste money on data that you might not ever act upon
Read full review
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
Pros
Klaviyo
  • Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish.
  • Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
  • Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
  • The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
  • Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.
Read full review
LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Read full review
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
LeadMaster
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Read full review
LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
Read full review
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Read full review
LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
LeadMaster
No answers on this topic
Alternatives Considered
Klaviyo
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design teams can easily create and share them so they can be used in campaigns/flows.
Read full review
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
Return on Investment
Klaviyo
  • Newsletter marketing has become a major form of sales
  • The success we had in our first year forced us to shift priorities and add more resources to support newsletter marketing
  • The price for using the service is a drop in the bucket compared to the attributed revenue earned from using the service
Read full review
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.