TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Oracle SOA Suite

    Score8 out of 10
    N/AThe rapid adoption of cloud-based applications by the enterprise, combined with organizations’ desire to integrate applications with mobile technologies, is dramatically increasing application integration complexity. Oracle SOA Suite 12c, the latest version of the company's unified application integration and SOA solution, offers a simplified cloud, mobile, on-premises and Internet of Things (IoT) integration capabilities within a single platform.N/A
    Pricing
    KlaviyoOracle SOA Suite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoOracle SOA Suite
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoOracle SOA Suite
    Considered Both Products
    Klaviyo
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    No answers on this topic
    Features
    KlaviyoOracle SOA Suite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Oracle SOA Suite
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Oracle SOA Suite
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Oracle SOA Suite
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Oracle SOA Suite
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Oracle SOA Suite
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Oracle SOA Suite
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Oracle SOA Suite
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Oracle SOA Suite
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Oracle SOA Suite
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Oracle SOA Suite
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Best Alternatives
    KlaviyoOracle SOA Suite
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoOracle SOA Suite
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    8.0
    (1 ratings)
    Usability
    8.0
    (3 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoOracle SOA Suite
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Oracle
    Oracle service bus is great to quickly proxy any legacy services exposed as soap service. It's well suited for aggregating multiple services on a single endpoint. We can point to multiple endpoints on the business service and use a round-robin approach to access the endpoints. It's not well suited for data transformation and quick preview of mappings and transformations. It's not great on path to cloud transformation.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Oracle
    • The Oracle Service Bus makes the management of web services extremely easy. Through its point and click interface, the web service endpoints can be easily modified.
    • The administration console provides useful dashboards to diagnose any service issues.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Oracle
    • Message reporting tied to a database seems counter productive. Better options to eliminate that would not only minimize the maintenance hassle but also gives more ease to manage the product.
    • Polling feature isn't very efficient where the end point JMS queues may still have JMS connections despite not enabling the corresponding poller proxy services.
    • Unable to deploy multiple web services in one go from the OSB Web console.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Oracle
    We have had not many issues with Oracle Service Bus and it's very stable for our requirements. It's highly available and helps us implement Tier1 applications on it.
    Incentivized
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Oracle
    It's an excellent enterprise service bus and has very stable features. We have been using it since 2008. We did hit into some issues. But, recreating the service helped fix many issues. Also, deployment to various environments was easy. Also, the plugin on Eclipse helps to build proxy and business services quick and easy.
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Oracle
    We had some issues with MQ connectivity through OSB and our experience was poor with the support team. They do respond. But, it felt like we are ignored and we had bad support. We had to escalate and things used to get dragged for weeks before we get more quality questions on how to pursue investigation.
    Incentivized
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Oracle
    Oracle being the market leader and has a lot of compatibilities with sources like SOA projects, Oracle database and other JMS feeds.
    Incentivized
    Read full review
    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    Oracle
    • Improve customer relations/service
    • Create internal/operational efficiencies
    • Improve business process outcomes
    • Improve compliance & risk management
    • Strong services expertise
    • Pre-existing relationships
    • Strong consulting partnership
    • Product functionality and performance
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers