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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Planhat

    Score7.9 out of 10
    N/APlanhat is a post-sale customer platform designed for enterprise B2B organizations to aggregate customer data, automate lifecycle workflows, and monitor account health. As a dedicated Customer Success platform, it evaluates product usage telemetry, communication logs, and financial metrics to proactively manage customer health and support value realization.N/A
    Pricing
    KlaviyoPlanhat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoPlanhat
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Features
    KlaviyoPlanhat
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Planhat
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Planhat
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Planhat
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Planhat
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Planhat
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Planhat
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Planhat
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Planhat
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Planhat
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Planhat
    7.5
    13 Ratings
    15% below category average
    API8.4100 Ratings8.112 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings7.09 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Security
    Comparison of Security features of Klaviyo and Planhat
    Feature
    Klaviyo
    -
    Ratings
    Planhat
    7.5
    13 Ratings
    13% below category average
    Role-based user permissions00 Ratings7.513 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Klaviyo and Planhat
    Feature
    Klaviyo
    -
    Ratings
    Planhat
    8.2
    14 Ratings
    6% below category average
    Product usage00 Ratings8.214 Ratings
    Help desk / support tickets00 Ratings8.212 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Klaviyo and Planhat
    Feature
    Klaviyo
    -
    Ratings
    Planhat
    7.9
    14 Ratings
    8% below category average
    NPS surveys00 Ratings7.712 Ratings
    Sponsor tracking00 Ratings8.09 Ratings
    Customer profiles00 Ratings9.014 Ratings
    Automated workflow00 Ratings6.713 Ratings
    Internal collaboration00 Ratings8.513 Ratings
    Customer health scoring00 Ratings7.914 Ratings
    Customer segmentation00 Ratings7.914 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Klaviyo and Planhat
    Feature
    Klaviyo
    -
    Ratings
    Planhat
    6.9
    13 Ratings
    19% below category average
    Customer health trends00 Ratings6.813 Ratings
    Engagement analytics00 Ratings6.813 Ratings
    Revenue forecasting00 Ratings5.68 Ratings
    Dashboards00 Ratings8.213 Ratings
    Best Alternatives
    KlaviyoPlanhat
    Small Businesses
    Vbout
    Score9.9 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoPlanhat
    Likelihood to Recommend
    8.4
    (134 ratings)
    7.7
    (14 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    7.6
    (8 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.7
    (4 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoPlanhat
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Planhat
    For someone working in the Customer Success team, Planhat is a must-have software. All your client-level data can be easily managed, stored, and reviewed at any point in time by Planhat. It also helps the management and the leadership team better see each account and its usage. It also helps in identifying potentially risky customers and taking the required actions to engage and retain the account. It also gets integrated easily with other meeting recording tools wherein the summary from the tool gets easily synced with Planhat
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Planhat
    • Reporting - you can set up filters with boolean criteria to give you insight into everything you need to know.
    • Playbooks - these are very good for less-experienced CSM's who need a step-by-step guide on how to deal with different stages of the customer lifecycle. More experienced CSM's may not need the playbooks.
    • Usage data for customers - there's a wide range of charts in Planhat that tell the story of client consumption.
    Incentivized
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    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
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    Planhat
    • Allow for cc'ing of AEs or others within the same organization from the messaging center. When I went to send a message from within Planhat, I had to manually type out the AE's email address every time if I wanted them cc'd.
    • The fonts were funky if I went to add text into an existing email template. For example, if I added in an extra sentence or paragraph, in Outlook on the recipient's end, the font was different despite looking the same within Planhat. Gmail was all consistent, Outlook was showing a different font.
    Incentivized
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    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Planhat
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Planhat
    It takes a while to learn Planhat even for experienced users. It has limitations in terms of what data you can present where, but its important to set internal guides outside Planhat as well so everybody working collaborative. But as CSM Planhat is a great- and critical tool which I use daily to optimise my work schedule and customer interaction with various topics.
    Incentivized
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    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Planhat
    The support team couldn't be better. They are quick to respond, very helpful, and thorough. Our CS manager was always happy to schedule calls to go through specific feature queries and she ensured we had a smooth and quick setup.
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Planhat
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
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    Planhat
    I was not the person involved in choosing Planhat, but it seems to me that Planhat is much better suited to an account management style role, whereas Hubspot is closer to a sales CRM instead. In my position, Planhat is better suited as it is more graphical, more flexible, and easier to find information on.
    Incentivized
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    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
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    Planhat
    • Planhat has, for the first time, given us a 360-degree view of all our customers and access to all the different types of communication we have with them across different departments and functions.
    • The ability to automate workflows, tasks, and assign playbooks to the various phases of our customer lifecycle has aligned all our departments.
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Planhat Screenshots

    Screenshot of Insights identify outliers in a portfolio to help users understand risks and opportunities.Screenshot of Displays clients through any filter to shows only the information that matters.