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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Smartlead.ai

    Score7.4 out of 10
    N/AA solution to scale cold email outreach featuring unlimited mailboxes, unlimited warmups, deliverability-focused infrastructure, and a unibox to handle the revenue cycle.

    $39

    per month

    Pricing
    KlaviyoSmartlead.ai
    Editions & Modules
    No answers on this topic
    Basic
    $39
    per month 2000 active Leads & 6000 Emails per month
    Pro
    $94
    per month 30000 active Leads & 150000 Emails per month
    Custom
    starting at $174
    per month upto 12M Active Lead Credits
    Offerings
    Pricing Offerings
    KlaviyoSmartlead.ai
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingDiscount of up to 17% available for annual billing.
    More Pricing Information
    Community Pulse
    KlaviyoSmartlead.ai
    Considered Both Products
    Klaviyo
    No answer on this topic
    Smartlead.ai
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    No answers on this topic
    Features
    KlaviyoSmartlead.ai
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Smartlead.ai
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Smartlead.ai
    7.6
    4 Ratings
    6% below category average
    WYSIWYG email editor8.4120 Ratings7.43 Ratings
    Dynamic content8.2126 Ratings6.53 Ratings
    Ability to test dynamic content7.6118 Ratings7.13 Ratings
    Landing pages8.02 Ratings8.01 Ratings
    A/B testing8.3120 Ratings8.04 Ratings
    Mobile optimization8.6129 Ratings7.73 Ratings
    Email deliverability reporting8.7132 Ratings8.03 Ratings
    List management8.6132 Ratings7.52 Ratings
    Triggered drip sequences8.8118 Ratings8.02 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Smartlead.ai
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Smartlead.ai
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Smartlead.ai
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Smartlead.ai
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Smartlead.ai
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Smartlead.ai
    8.0
    4 Ratings
    5% above category average
    Dashboards8.1129 Ratings7.54 Ratings
    Standard reports7.7125 Ratings8.73 Ratings
    Custom reports7.585 Ratings7.73 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Smartlead.ai
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Smartlead.ai
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Klaviyo and Smartlead.ai
    Feature
    Klaviyo
    -
    Ratings
    Smartlead.ai
    7.2
    4 Ratings
    12% below category average
    URL Validation00 Ratings6.53 Ratings
    Link Tracking00 Ratings6.13 Ratings
    Image Validation00 Ratings5.62 Ratings
    Inbox Display00 Ratings7.34 Ratings
    Email Accessibility Tools00 Ratings7.34 Ratings
    Spelling and Grammar Check00 Ratings8.01 Ratings
    Spam Testing00 Ratings8.02 Ratings
    Email Previews00 Ratings8.54 Ratings
    Best Alternatives
    KlaviyoSmartlead.ai
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSmartlead.ai
    Likelihood to Recommend
    8.4
    (134 ratings)
    7.3
    (4 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    8.5
    (4 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoSmartlead.ai
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Smartlead.ai
    Smartlead is well suited in many aspects. Thats why we are working on it from past 3-years or so. Running email campaigns can be a challenge because other bulk email providers do support sending email but the accuracy of landing in the inbox no one guarantee. I have used it and based on the experience I am using Smartlead. I have used mailshake, apollo, instantly, salesloft etc. none has given such results compared to Smartlead. When it comes to less appropriate: Smartlead is for sending bulk email, one cannot maintain records on the same. I have to delete the campaigns because it will pile up in the home screen once completed. Also Auto-tagging feature should be there based on the response received from prospect. If we use it as CRM, there are chances it can fail. Since it provides unanimous master inbox- I can not respond to my prospect from the dashboard because other colleagues might see my response. This is a security concern.
    Incentivized
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    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
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    Smartlead.ai
    • Slick API integration with both our waterfall and CRM
    • Quick email verification tool
    • Handles high volume sending with ease
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Smartlead.ai
    • Context based output.
    • Layout and image generation.
    • Multiple language support.
    • Multiple format support.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Smartlead.ai
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Smartlead.ai
    It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Smartlead.ai
    No answers on this topic
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Smartlead.ai
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Smartlead.ai
    I have used all above platform in my career. Instantly is the nearest one which can compete. relying on Apollo was my biggest mistake over the years in my previous org. Apollo does not give clear picture whether the email is bounced what the health score of my domain. I kept on using the same mailbox and my emails kept on landing in spam. I couldn't understand the reason behind my poor performance until I used Smartlead. All other tools gives fake health score, no AI suggestion on setting up campaigns. Here Smartlead outstand with other tools.
    Incentivized
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    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    Smartlead.ai
    • Negligible return
    • Open rates and response rates run below 10%
    • Best for single channel buziness development
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers