Klipfolio Klips vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Supermetrics
Score 9.9 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
Klipfolio KlipsSupermetrics
Editions & Modules
Base
$90
per month
Grow
$190
per month
Team
$350
per month
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Klipfolio KlipsSupermetrics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Klipfolio KlipsSupermetrics
Considered Both Products
Klipfolio Klips
Chose Klipfolio Klips
Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection …
Supermetrics

No answer on this topic

Features
Klipfolio KlipsSupermetrics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio Klips
9.0
33 Ratings
11% above category average
Supermetrics
-
Ratings
Pixel Perfect reports9.13 Ratings00 Ratings
Customizable dashboards8.933 Ratings00 Ratings
Report Formatting Templates9.13 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio Klips
8.6
33 Ratings
10% above category average
Supermetrics
-
Ratings
Drill-down analysis8.35 Ratings00 Ratings
Formatting capabilities7.85 Ratings00 Ratings
Integration with R or other statistical packages9.12 Ratings00 Ratings
Report sharing and collaboration9.133 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio Klips
9.4
33 Ratings
14% above category average
Supermetrics
-
Ratings
Publish to Web8.931 Ratings00 Ratings
Publish to PDF9.228 Ratings00 Ratings
Report Delivery Scheduling10.017 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio Klips
9.3
33 Ratings
18% above category average
Supermetrics
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings00 Ratings
Location Analytics / Geographic Visualization9.133 Ratings00 Ratings
Predictive Analytics10.01 Ratings00 Ratings
Best Alternatives
Klipfolio KlipsSupermetrics
Small Businesses
Supermetrics
Supermetrics
Score 9.9 out of 10
Agency Analytics
Agency Analytics
Score 9.2 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.9 out of 10
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
Enterprises
IBM Analytics Engine
IBM Analytics Engine
Score 8.5 out of 10
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klipfolio KlipsSupermetrics
Likelihood to Recommend
8.8
(35 ratings)
9.8
(12 ratings)
Usability
9.5
(13 ratings)
-
(0 ratings)
Support Rating
9.1
(12 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Klipfolio KlipsSupermetrics
Likelihood to Recommend
Klipfolio
Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
Read full review
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Pros
Klipfolio
  • All my reporting requirements have been met.
  • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
  • The information you need is at your fingertips in a matter of seconds.
  • Whenever I have a question, the customer service is always there to answer it.
Read full review
Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Cons
Klipfolio
  • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
  • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
  • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
Read full review
Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Usability
Klipfolio
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
Read full review
Supermetrics
No answers on this topic
Support Rating
Klipfolio
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
Read full review
Supermetrics
No answers on this topic
Implementation Rating
Klipfolio
None at all; just be sure of what information you will need for working.
Read full review
Supermetrics
No answers on this topic
Alternatives Considered
Klipfolio
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
Read full review
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Return on Investment
Klipfolio
  • It made reporting a breeze as we didn't have to spend time creating the reports
  • The reporting forum really helped give our team more metrics to add to reporting
  • Always ready to view Dashboard meant stakeholders could view reports at any given time
Read full review
Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
ScreenShots

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.

Supermetrics Screenshots

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