Knak vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Knak
Score 8.7 out of 10
N/A
Knak is an email marketing solution built to create emails and landing pages through Marketo.
$10,000
per year
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
KnakTwilio SendGrid
Editions & Modules
Solo
$10,000
per year
Templates
Free
Starter/Enterprise
Contact
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
KnakTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUnlimited emails and landing pages. 100% self-serve. No hidden costs
More Pricing Information
Features
KnakTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Knak
9.4
3 Ratings
14% above category average
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor10.02 Ratings7.733 Ratings
Dynamic content10.01 Ratings7.936 Ratings
Ability to test dynamic content10.01 Ratings8.134 Ratings
Landing pages10.03 Ratings7.622 Ratings
A/B testing10.01 Ratings8.526 Ratings
Mobile optimization10.03 Ratings9.034 Ratings
Email deliverability reporting5.01 Ratings7.646 Ratings
List management10.01 Ratings5.940 Ratings
Triggered drip sequences10.01 Ratings7.520 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Knak
10.0
1 Ratings
16% above category average
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation10.01 Ratings9.38 Ratings
Email Previews10.01 Ratings9.08 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Knak
-
Ratings
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards00 Ratings8.444 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings6.928 Ratings
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KnakTwilio SendGrid
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User Ratings
KnakTwilio SendGrid
Likelihood to Recommend
10.0
(3 ratings)
5.7
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
KnakTwilio SendGrid
Likelihood to Recommend
Knak
If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
Knak
  • Well designed templates
  • Easy integration with Marketo
  • New templates all the time and a big library to choose from
  • Mobile-optimized templates
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Knak
  • Sometimes there are issues with buggy code
  • Updates sometimes will break emails
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
Knak
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Knak
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Alternatives Considered
Knak
Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Knak
  • Great return on time investment
  • Great return on our strategy to get new communications out the door
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
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