What users are saying about
9 Ratings
2 Ratings
9 Ratings
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Score 10 out of 100
2 Ratings
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Score 9.7 out of 100

Likelihood to Recommend

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
Anonymous | TrustRadius Reviewer

SurferSEO

SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.
Joseph Kahn | TrustRadius Reviewer

Feature Rating Comparison

SEO

KWFinder
8.7
SurferSEO
10.0
Keyword analysis
KWFinder
10.0
SurferSEO
10.0
SERP ranking tracking
KWFinder
10.0
SurferSEO
10.0
Competitive analysis
KWFinder
6.0
SurferSEO
10.0
Page grader
KWFinder
SurferSEO
10.0
Site audit / diagnostics
KWFinder
SurferSEO
10.0

SEO Channels

KWFinder
9.3
SurferSEO
Local SEO
KWFinder
9.0
SurferSEO
Social SEO
KWFinder
9.0
SurferSEO
Global SEO
KWFinder
10.0
SurferSEO

Pros

KWFinder

  • Rating of keywords
  • CPC (cost per click)
  • Suggestions for alternate keywords
  • Keyword difficulty
heather figi | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

KWFinder

  • Wish the free plan was a 'light' plan
  • More chat support
Sanjit Mandal | TrustRadius Reviewer

SurferSEO

  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
Joseph Kahn | TrustRadius Reviewer

Alternatives Considered

KWFinder

All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
Anonymous | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Return on Investment

KWFinder

  • I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
  • Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
heather figi | TrustRadius Reviewer

SurferSEO

  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Joseph Kahn | TrustRadius Reviewer

Pricing Details

KWFinder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

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