What users are saying about
2 Ratings
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Score 9.7 out of 100
12 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Lasso CRM

Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
Nathalie Harput | TrustRadius Reviewer

LexisNexis InterAction

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Lasso CRM
9.1
LexisNexis InterAction
5.1
Customer data management / contact management
Lasso CRM
8.5
LexisNexis InterAction
8.0
Workflow management
Lasso CRM
7.1
LexisNexis InterAction
3.0
Opportunity management
Lasso CRM
10.0
LexisNexis InterAction
5.0
Integration with email client (e.g., Outlook or Gmail)
Lasso CRM
10.0
LexisNexis InterAction
8.0
Interaction tracking
Lasso CRM
10.0
LexisNexis InterAction
3.0
Territory management
Lasso CRM
LexisNexis InterAction
3.0
Channel / partner relationship management
Lasso CRM
LexisNexis InterAction
6.0

Customer Service & Support

Lasso CRM
5.0
LexisNexis InterAction
8.7
Help desk management
Lasso CRM
5.0
LexisNexis InterAction
9.0
Case management
Lasso CRM
LexisNexis InterAction
8.0
Call center management
Lasso CRM
LexisNexis InterAction
9.0

Marketing Automation

Lasso CRM
9.7
LexisNexis InterAction
8.0
Lead management
Lasso CRM
10.0
LexisNexis InterAction
7.0
Email marketing
Lasso CRM
9.5
LexisNexis InterAction
9.0

CRM Project Management

Lasso CRM
8.5
LexisNexis InterAction
4.7
Task management
Lasso CRM
8.5
LexisNexis InterAction
5.0
Reporting
Lasso CRM
8.5
LexisNexis InterAction
5.0
Billing and invoicing management
Lasso CRM
LexisNexis InterAction
4.0

CRM Reporting & Analytics

Lasso CRM
6.9
LexisNexis InterAction
4.3
Pipeline visualization
Lasso CRM
8.0
LexisNexis InterAction
4.0
Customizable reports
Lasso CRM
5.8
LexisNexis InterAction
5.0
Forecasting
Lasso CRM
LexisNexis InterAction
4.0

Customization

Lasso CRM
5.0
LexisNexis InterAction
4.3
Custom fields
Lasso CRM
5.0
LexisNexis InterAction
4.0
Custom objects
Lasso CRM
5.0
LexisNexis InterAction
4.0
Scripting environment
Lasso CRM
LexisNexis InterAction
4.0
API for custom integration
Lasso CRM
LexisNexis InterAction
5.0

Security

Lasso CRM
8.3
LexisNexis InterAction
8.0
Single sign-on capability
Lasso CRM
8.0
LexisNexis InterAction
8.0
Role-based user permissions
Lasso CRM
8.5
LexisNexis InterAction
8.0

Integrations with 3rd-party Software

Lasso CRM
8.0
LexisNexis InterAction
5.0
Marketing automation
Lasso CRM
8.0
LexisNexis InterAction
5.0
Compensation management
Lasso CRM
LexisNexis InterAction
5.0

Platform

Lasso CRM
5.0
LexisNexis InterAction
5.0
Mobile access
Lasso CRM
5.0
LexisNexis InterAction
5.0

Social CRM

Lasso CRM
LexisNexis InterAction
4.5
Social data
Lasso CRM
LexisNexis InterAction
4.0
Social engagement
Lasso CRM
LexisNexis InterAction
5.0

Pros

Lasso CRM

  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Anonymous | TrustRadius Reviewer

Cons

Lasso CRM

  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Nathalie Harput | TrustRadius Reviewer

LexisNexis InterAction

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Anonymous | TrustRadius Reviewer

Return on Investment

Lasso CRM

  • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
  • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
  • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Anonymous | TrustRadius Reviewer

Pricing Details

Lasso CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LexisNexis InterAction

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lasso CRM
9.7
LexisNexis InterAction
6.0

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