What users are saying about
2 Ratings
1 Ratings
2 Ratings
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Score 9.7 out of 100
1 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Lasso CRM

Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
Nathalie Harput | TrustRadius Reviewer

Soffront CRM

This is a basic CRM tool like many of the others. I would imagine that this would be well suited for large enterprises due to its ability to double as a task manager, and smaller soloprenuer operations because it is expansive and can do so many things in one place. Overall if you are in business you should be using a CRM and this one is a good one to use.
Andrew Van Horn | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Lasso CRM
9.1
Soffront CRM
7.7
Customer data management / contact management
Lasso CRM
8.6
Soffront CRM
8.2
Workflow management
Lasso CRM
7.1
Soffront CRM
7.3
Opportunity management
Lasso CRM
10.0
Soffront CRM
Integration with email client (e.g., Outlook or Gmail)
Lasso CRM
10.0
Soffront CRM
Interaction tracking
Lasso CRM
10.0
Soffront CRM
Territory management
Lasso CRM
Soffront CRM
7.3
Channel / partner relationship management
Lasso CRM
Soffront CRM
8.2

Customer Service & Support

Lasso CRM
5.0
Soffront CRM
7.3
Help desk management
Lasso CRM
5.0
Soffront CRM
7.3
Case management
Lasso CRM
Soffront CRM
7.3

Marketing Automation

Lasso CRM
9.7
Soffront CRM
8.6
Lead management
Lasso CRM
10.0
Soffront CRM
8.2
Email marketing
Lasso CRM
9.4
Soffront CRM
9.1

CRM Project Management

Lasso CRM
8.6
Soffront CRM
7.7
Task management
Lasso CRM
8.6
Soffront CRM
8.2
Reporting
Lasso CRM
8.6
Soffront CRM
7.3

CRM Reporting & Analytics

Lasso CRM
6.9
Soffront CRM
8.2
Pipeline visualization
Lasso CRM
8.0
Soffront CRM
8.2
Customizable reports
Lasso CRM
5.8
Soffront CRM
9.1
Forecasting
Lasso CRM
Soffront CRM
7.3

Customization

Lasso CRM
5.0
Soffront CRM
9.1
Custom fields
Lasso CRM
5.0
Soffront CRM
9.1
Custom objects
Lasso CRM
5.0
Soffront CRM

Security

Lasso CRM
8.3
Soffront CRM
7.3
Single sign-on capability
Lasso CRM
8.0
Soffront CRM
6.4
Role-based user permissions
Lasso CRM
8.6
Soffront CRM
8.2

Integrations with 3rd-party Software

Lasso CRM
8.0
Soffront CRM
Marketing automation
Lasso CRM
8.0
Soffront CRM

Platform

Lasso CRM
5.0
Soffront CRM
5.5
Mobile access
Lasso CRM
5.0
Soffront CRM
5.5

Social CRM

Lasso CRM
Soffront CRM
5.9
Social data
Lasso CRM
Soffront CRM
6.4
Social engagement
Lasso CRM
Soffront CRM
5.5

Pros

Lasso CRM

  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Anonymous | TrustRadius Reviewer

Soffront CRM

  • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
  • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
  • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
Andrew Van Horn | TrustRadius Reviewer

Cons

Lasso CRM

  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Nathalie Harput | TrustRadius Reviewer

Soffront CRM

  • I do not like the log-in page. Whenever I go the Soffront site I get a pop-up asking me not to leave. It is a bit pushy when all I want to do is log into my account.
  • The social media integration feature they have is not particularly useful. There are other companies that do a far better job of posting to SM for me.
Andrew Van Horn | TrustRadius Reviewer

Alternatives Considered

Lasso CRM

No answers on this topic

Soffront CRM

Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
Andrew Van Horn | TrustRadius Reviewer

Return on Investment

Lasso CRM

  • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
  • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
  • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
Anonymous | TrustRadius Reviewer

Soffront CRM

  • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
  • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
Andrew Van Horn | TrustRadius Reviewer

Screenshots

Lasso CRM

Pricing Details

Lasso CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Soffront CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lasso CRM
9.7
Soffront CRM
7.3

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