Marketing & Sales handshake how it should be!
June 30, 2022

Marketing & Sales handshake how it should be!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise CRM

Overall Satisfaction with Soffront CRM

Manage customer relationships of the sales departments. Improve handshake between Marketing & Sales departments to increase Customer Lifetime Value. Create and derive better insights to focus on high-value customers and retain them. Use automation tooling of Soffront CRM to automate/trigger campaigns within email and push channel and push leads to sales.
  • Lead generation
  • Automation
  • Content design
  • Reporting
  • Loyalty features
  • Social media integration
  • Lead generation increase by 12%
  • Opportunity conversion to client increase of 5%
Easy lead generation process. Project time short and good relation with vendor.

Do you think Soffront CRM delivers good value for the price?

Yes

Are you happy with Soffront CRM's feature set?

Yes

Did Soffront CRM live up to sales and marketing promises?

Yes

Did implementation of Soffront CRM go as expected?

No

Would you buy Soffront CRM again?

Yes

Intuitive UI. Responsive. Features can be accessed very easily. Not a lot of big white spaces between fields and buttons. Straightforward.
Reaction times and relationship with vendor is very good. Good answers and solutions to problems/issues logged.
Lead generation and follow-up with sales are well suited. Social media integration and reporting/dashboards for insights can be improved.

Soffront CRM Feature Ratings

Customer data management / contact management
9
Workflow management
6
Territory management
Not Rated
Channel / partner relationship management
9
Case management
5
Help desk management
5
Lead management
10
Email marketing
9
Task management
Not Rated
Reporting
4
Forecasting
4
Pipeline visualization
6
Customizable reports
4
Custom fields
7
Role-based user permissions
8
Single sign-on capability
6
Social data
7
Social engagement
5
Mobile access
7