LeadBoxer vs. mParticle

Must-have tool for any fast scaling business to manage the incoming leads

If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.

Incentivized

• User-friendly interface and easy to set up.
• Integrated with Zapier which allows us to automatically send leads to our CRM.
• Advanced filters available to easily filter down to the most promising leads.
• Highly cost-efficient compared to other tools in the market.

• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

Incentivized

• Looking forward to advanced leadscore settings which they are already working on.

• Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
• Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
• Audiences...definitely not as robust as Amplitude

Incentivized

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.

Incentivized

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Incentivized

• Increased the number of leads significantly
• Increased efficiency between Marketing and Sales activities.

• Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
• Positive: Able to connect to 3rd party tools with small effort (Appsflyer).

Incentivized