Its great... If you use it 100%
October 19, 2022

Its great... If you use it 100%

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with mParticle

We initially started using Mparticle as a CDP. Starting using it to ingest first-party events from the mobile apps and use the Service to service integrations to ingest data from our APIs. The main use case was to sync data downstream to other 3rd party applications like Iterable, mParticle, etc.
  • Forwarding Data.
  • Built in connectors.
  • Easy to use interface.
  • UI for events for customers takes time to update, its unreliable.
  • Hard to inspect the data once its inputted.
  • Not possible to link data with other non-customer related data.
  • Inputs and Outputs.
  • GDPR Right to be forgotten requests.
  • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
  • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
Really great support from the team, including Slack, etc. Not a 10, as it would be great to have had more architectural discussions from the beginning that could help us use the tool in a more optimal way.
Great customer service over Segment and really solid UI.

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If you have a small/medium company with no data & Insights team or a very small engineering team, it could work to connect the different apps and consolidate your customer data in one place. As soon as it starts growing and requirements become more complex to link external data.