A good starting point for understanding the power of CDP
January 24, 2023

A good starting point for understanding the power of CDP

Partha Sarma | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with mParticle

We have multiple uses of mParticle
  • as the hub that sends data to all other platforms - GA, Braze, Snowflake, Branch, FB and Google Ads .
  • As the activation platform to create and share audiences
  • As a data governance tool

Pros

  • Audience creation
  • Data forwarding
  • Data governance
  • ID Sync

Cons

  • The lag is really bad. There is no way to do real-time targteing
  • audience creation
  • We can target users easily by creating audiences based on user activity
  • We can ingest data from multiple sources
  • We can use data from multiple sources to create audiences
The mParticle support team is very knowledgeable. Recently we are working with a client who created a new App. The mParticle team resolved all the issues. They get into calls within short notice and provide code snippets along with technical know-how to resolve the issues.
I have not evaluated or used other products like mParticle

Do you think mParticle delivers good value for the price?

Yes

Are you happy with mParticle's feature set?

Yes

Did mParticle live up to sales and marketing promises?

Yes

Did implementation of mParticle go as expected?

No

Would you buy mParticle again?

No

It just does its job. Very basic. Reporting is minimum. Error messages don't provide any details to self trouble shoot.

Using mParticle

3 - Data analytics and marketing automation.
1 - coding- JS and Java, problem-solving, root cause analysis
  • audience creatiing
  • data forwarding to different platform
  • data ingestion from different platform
  • to find bugs in production App
  • to validate data in UAT App
  • Modifying data forwarded to different platform
  • Customer Jouney life cycle
  • ID Synchronisation
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected.

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