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Great to ensure trustworthiness of your data.
Updated May 22, 2023

Great to ensure trustworthiness of your data.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with mParticle

To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle helps us to ensure we have accurate and trustworthy data to drive those journeys. It checks all incoming customer data to match our data plan and only forwards data that is valid. All or parts of the data are then forwarded to external services we use for user behavior analysis, sending customer journey notifications, and many more.
  • Ensure trustworthiness of data.
  • Connect different data sources at a central point.
  • Allow to define where data should be sent to.
  • Debug any data related issues that come from bugs in internal or external services.
  • Some documentation can be improved — incredibly best practices when connecting external services.
  • Data Plan.
  • Engineering time and time spent testing new data tracking have been greatly reduced.
  • Switching to a new setup for our user behavior analysis tool was done within one day. Thanks to backfilling support and easy setup within mParticle's dashboard.
Overall they are very responsive and helpful. To improve their support, they could provide more help on best practices when integrating some services. It highly depends on what services you need to interface with, and we only had a minor issue with one of many services that took a bit longer to figure out with their help.
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Do you think mParticle delivers good value for the price?

Yes

Are you happy with mParticle's feature set?

Yes

Did mParticle live up to sales and marketing promises?

Yes

Did implementation of mParticle go as expected?

Yes

Would you buy mParticle again?

Yes

If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.