mParticle is a great choice for a CDP
November 01, 2022

mParticle is a great choice for a CDP

Mark Gibaud | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with mParticle

We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound integrations include our mobile app, web app, and backend services. Outbound integrations include Mixpanel, Branch, Algolia, Iterable, S3 and custom webhooks. We rely on mParticle to receive and ship data between various services that operate the business.
  • Great Accelerator program for Startup companies
  • Best-in-class customer/technical support
  • Easy management of inbound & outbound data stream integrations
  • Debugging data issues via the dashboard
  • Audience/dashboard functionality
  • Moonshot: Being able to express integration configuration via code!
  • Inbound/integrations or data piping
  • Dashboard functionality
  • Technical support
  • Able to get data-shipping up and running between variety of vendors in record time and without maintenance burden
  • Allows us to quickly set up and use best-in-class vendors for various use cases (Analytics, Attribution, etc)
  • Easy to extra your raw analytics data to do any custom work yourself
Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.

Do you think mParticle delivers good value for the price?


Are you happy with mParticle's feature set?


Did mParticle live up to sales and marketing promises?


Did implementation of mParticle go as expected?


Would you buy mParticle again?


Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer.

Also works great to import historical data into a newly onboarded/integrated tool.

mParticle Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No, support is bundled.