Liftoff vs. MessageGears

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Liftoff
Score 9.0 out of 10
N/A
Liftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.N/A
MessageGears
Score 9.5 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Pricing
LiftoffMessageGears
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiftoffMessageGears
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LiftoffMessageGears
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Liftoff
-
Ratings
MessageGears
3.3
3 Ratings
84% below category average
WYSIWYG email editor00 Ratings1.52 Ratings
Dynamic content00 Ratings3.83 Ratings
Ability to test dynamic content00 Ratings2.23 Ratings
A/B testing00 Ratings2.73 Ratings
Mobile optimization00 Ratings8.01 Ratings
Email deliverability reporting00 Ratings3.83 Ratings
List management00 Ratings2.13 Ratings
Triggered drip sequences00 Ratings2.23 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Liftoff
-
Ratings
MessageGears
1.1
3 Ratings
150% below category average
Dashboards00 Ratings1.13 Ratings
Standard reports00 Ratings1.13 Ratings
Custom reports00 Ratings1.03 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Liftoff
-
Ratings
MessageGears
3.7
3 Ratings
76% below category average
URL Validation00 Ratings1.01 Ratings
Link Tracking00 Ratings2.83 Ratings
Image Validation00 Ratings7.01 Ratings
Inbox Display00 Ratings7.01 Ratings
Spelling and Grammar Check00 Ratings6.01 Ratings
Spam Testing00 Ratings1.02 Ratings
Email Previews00 Ratings1.12 Ratings
Best Alternatives
LiftoffMessageGears
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Flurry Analytics
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Score 8.7 out of 10
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User Ratings
LiftoffMessageGears
Likelihood to Recommend
9.0
(1 ratings)
9.7
(3 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
LiftoffMessageGears
Likelihood to Recommend
Liftoff Mobile
I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.
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MessageGears
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
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Pros
Liftoff Mobile
  • Continual site/system improvements
  • Ease of Use
  • Ability to spin up stores quickly
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MessageGears
  • The MessageGears Support team is very helpful.
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Cons
Liftoff Mobile
  • Data Uploads could be easier
  • Customer service is strong but they have been inundated lately which means responses are sometimes slow
  • Custom deployments take a while again because they are so behind
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MessageGears
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
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Usability
Liftoff Mobile
No answers on this topic
MessageGears
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
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Support Rating
Liftoff Mobile
No answers on this topic
MessageGears
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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Alternatives Considered
Liftoff Mobile
They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.
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MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
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Return on Investment
Liftoff Mobile
  • Less double data entry thanks to the uploads
  • Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
  • Allows us to scale more easily instead of relying on a one-person developer team
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MessageGears
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
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ScreenShots