Item: MessageGears
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

MessageGears is used by our marketing department (4 out of 7 team members use it daily). Our emails are coded in html, loaded up into MessageGears as content, and then blasted as campaigns. We also deploy triggered messages. We've built a custom connection with MessageGears to talk to our large database.

Pros and Cons

Solid customer service
Inexpensive solution
Flexibility in setup

Due to our custom connection, we miss out on some features
Our organization codes in HTML versus drag and drop editor
Education on new enhancements

Return on Investment

Very High ROAS
Inexpensive CPMs
Always a top performing marketing channel

Alternatives Considered

Bronto Marketing Platform

Bronto is a much better email service provider, though our choice to use MessageGears is based on our unique database situation, our partnership with them, and our deal structure. The automation and functionality within Bronto is superior, but it also comes with a hefty price tag; MessageGears provides the scale we need.

Key Insights

Do you think MessageGears delivers good value for the price?

Yes

Are you happy with MessageGears's feature set?

Did MessageGears live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of MessageGears go as expected?

I wasn't involved with the implementation phase

Would you buy MessageGears again?

Other Software Used

Privy, Pepperjam Ascend, ManyChat

Usability

Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality.

Support Rating

MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.

Likelihood to Recommend

MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.

Flexible, Inexpensive Email Solution

Overall Satisfaction with MessageGears