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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Link Research Tools

    Score8 out of 10
    N/AN/AN/A

    Yahoo DSP

    Score8 out of 10
    N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    Link Research ToolsYahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Link Research ToolsYahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Link Research ToolsYahoo DSP
    SEO
    Comparison of SEO features of Link Research Tools and Yahoo DSP
    Feature
    Link Research Tools
    7.8
    8 Ratings
    1% above category average
    Yahoo DSP
    -
    Ratings
    Keyword analysis7.96 Ratings00 Ratings
    Backlink management8.38 Ratings00 Ratings
    SERP ranking tracking5.94 Ratings00 Ratings
    Page grader7.27 Ratings00 Ratings
    Competitive analysis8.98 Ratings00 Ratings
    Site audit / diagnostics8.96 Ratings00 Ratings
    Site recommendations8.67 Ratings00 Ratings
    Task management6.44 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Link Research Tools and Yahoo DSP
    Feature
    Link Research Tools
    8.5
    7 Ratings
    11% above category average
    Yahoo DSP
    -
    Ratings
    Local SEO8.95 Ratings00 Ratings
    Social SEO8.24 Ratings00 Ratings
    Mobile SEO8.25 Ratings00 Ratings
    Global SEO8.87 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Link Research Tools and Yahoo DSP
    Feature
    Link Research Tools
    8.7
    6 Ratings
    3% above category average
    Yahoo DSP
    -
    Ratings
    Multi-domain support8.64 Ratings00 Ratings
    Integration with web analytics tools8.76 Ratings00 Ratings
    Best Alternatives
    Link Research ToolsYahoo DSP
    Small Businesses
    Serpstat
    Score10 out of 10
    Basis DSP
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    StackAdapt
    Score7.2 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Link Research ToolsYahoo DSP
    Likelihood to Recommend
    8.9
    (8 ratings)
    7.2
    (10 ratings)
    User Testimonials
    Link Research ToolsYahoo DSP
    Likelihood to Recommend
    LinkResearchTools
    If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
    Read full review
    Yahoo!
    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Incentivized
    Read full review
    Pros
    LinkResearchTools
    • fast Google penalty recovery
    • keeps a healthy backlink profile
    • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
    • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
    • powerful link prospecting made easy
    • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
    Read full review
    Yahoo!
    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Incentivized
    Read full review
    Cons
    LinkResearchTools
    • Not for newcomers to SEO simply because its vast array of features may hinder them.
    • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
    Read full review
    Yahoo!
    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Incentivized
    Read full review
    Alternatives Considered
    LinkResearchTools
    LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
    Read full review
    Yahoo!
    Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
    Incentivized
    Read full review
    Return on Investment
    LinkResearchTools
    • Building strong links results in better rankings which results in a higher ROI
    • The Link Research Tools community also had a big impact on my networking
    Read full review
    Yahoo!
    • AdTech helps us determine where to steer our audience, and where to project our next campaign.
    • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
    • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
    Incentivized
    Read full review
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