LiveRamp Data Collaboration Platform vs. Oracle Database

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We migrated from NoSQL to an Oracle database. One of the reasons was robust backup and recovery options available in the Oracle database, which provide zero data loss. A transactional database like Oracle is a better fit for our use case than NoSQL. On a large scale, deployment was evaluated as a cheaper option than the NoSQL engine. This conclusion came even after considering Oracle license is expensive.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Supports most of the Operating Systems like Unix, Linux and Windows Server.
• It works well in high load environment under intense parallel transactions setup.
• Highly reliable DBMS, especially RAC is very much reliable.
• Well managed and predictable release of security patches.
• We have highly scaled it from on-prem to a cloud cluster environment for our product.
• One of the best-performing DBMSs on Linux machines under test delivers high throughput (QPS).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The memory demand and management makes it impossible to run it in a container.
• It is hard to perform local unit testing with Oracle even using the personal edition (aggressive all the available memory grab for itself).
• Lack of built in database migrations (e.g. as Flyway).
• The need to install the Oracle client in addition to its drivers.
• The cost of running it, especially in the Cloud.
• Comes with very spartan community grade client/management tools whereas the commercial offerings tend to demand a premium price.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

There is a lot of sunk cost in a product like Oracle 12c. It is doing a great job, it would not provide us much benefit to switch to another product even if it did the same thing due to the work involved in making such a switch. It would not be cost effective.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Many of the powerful options can be auto-configured but there are still many things to take into account at the moment of installing and configuring an Oracle Database, compared with SQL Server or other databases. At the same time, that extra complexity allows for detailed configuration and guarantees performance, scalability, availability and security.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

1. I have very good experience with Oracle Database support team. Oracle support team has pool of talented Oracle Analyst resources in different regions. To name a few regions - EMEA, Asia, USA(EST, MST, PST), Australia. Their support staffs are very supportive, well trained, and customer focused. Whenever I open Oracle Sev1 SR(service request), I always get prompt update on my case timely. 2. Oracle has zoom call and chat session option linked to Oracle SR. Whenever you are in Oracle portal - you can chat with the Oracle Analyst who is working on your case. You can request for Oracle zoom call thru which you can share the your problem server screen in no time. This is very nice as it saves lot of time and energy in case you have to follow up with oracle support for your case. 3.Oracle has excellent knowledge base in which all the customer databases critical problems and their solutions are well documented. It is very easy to follow without consulting to support team at first.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Overall the implementation went very well and after that everything came out as expected - in terms of performance and scalability. People should always install and upgrade a stable version for production with the latest patch set updates, test properly as much as possible, and should have a backup plan if anything unexpected happens

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Because of a rich user base and support for any critical issue, this is one of the best options to choose. In case the project has a TCO issue, it can compromise and choose Postgres as the best alternative. SQL server is also good and easy to code and maintain but performance is not as good as the Oracle

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Multiple applications can use the same database and still get high performance
• Licensing cost is still a concern compared to the other options available in the market that are very very inexpensive
• Almost a maintenance free database
• Oracle Grid makes life easy in terms of monitoring and managing the databases

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info