LiveRamp vs. Presto

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

Presto is for interactive simple queries, where Hive is for reliable processing. If you have a fact-dim join, presto is great..however for fact-fact joins presto is not the solution.. Presto is a great replacement for proprietary technology like Vertica

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Linking, embedding links and adding images is easy enough.
• Once you have become familiar with the interface, Presto becomes very quick & easy to use (but, you have to practice & repeat to know what you are doing - it is not as intuitive as one would hope).
• Organizing & design is fairly simple with click & drag parameters.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Presto was not designed for large fact fact joins. This is by design as presto does not leverage disk and used memory for processing which in turn makes it fast.. However, this is a tradeoff..in an ideal world, people would like to use one system for all their use cases, and presto should get exhaustive by solving this problem.
• Resource allocation is not similar to YARN and presto has a priority queue based query resource allocation..so a query that takes long takes longer...this might be alleviated by giving some more control back to the user to define priority/override.
• UDF Support is not available in presto. You will have to write your own functions..while this is good for performance, it comes at a huge overhead of building exclusively for presto and not being interoperable with other systems like Hive, SparkSQL etc.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

Presto is good for a templated design appeal. You cannot be too creative via this interface - but, the layout and options make the finalized visual product appealing to customers. The other design products I use are for different purposes and not really comparable to Presto.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• Presto has helped scale Uber's interactive data needs. We have migrated a lot out of proprietary tech like Vertica.
• Presto has helped build data driven applications on its stack than maintain a separate online/offline stack.
• Presto has helped us build data exploration tools by leveraging it's power of interactive and is immensely valuable for data scientists.

Incentivized