LiveRamp Data Collaboration Platform vs. SAP Information Steward

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

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SAP Information Steward is well suited for companies looking for profiling data, monitoring data quality and managing policies. It provides dashboards and features to create the awareness on Data Quality dimensions. SAP IS is not suited to manage huge amount of data due to performance issues. It is not designed to correct data by its own. However, It can remediate data through integration with SAP Master Data Governance or SAP Data Services.

Incentivized

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• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

Independently Invited by TrustRadius

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• Audit trail management of Metadata to ensure due diligence with respect to the quality of data
• Control features and identification of risk wrt data
• Ready recknor in form of advance bi reports for procurement and costing kpi
• Flexible comparison and filter functio ality across cross organisation data

Incentivized

Independently Invited by TrustRadius

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• Better UI
• API connectivity
• More complex ETL processes

Incentivized

Independently Invited by TrustRadius

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• More real-time integration scenarios needed.
• Needs more generic standard content for metadata management.
• The user interface can be more intuitive based on AI.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

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Out of the box solution

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It provides out of box solution for information management at organisation level

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I believe many features from SAP Information Steward are available in other SAP products as well hence it is more confusing for business or customers to do the right selection. Moreover SAP strategy is not very clear for this particular product hence often we are confused while exploring more related scenarios

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

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Ready recknoer tools that act as reference are missing that can help to formulate ;Decision Driven Framework' for various strategic decesions

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Both are great products and I highly recommend both

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improvement on Organization Data Quality
• Real time Data Quality Issues discovery
• Data Policies effective management

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info