LiveRamp Data Collaboration Platform vs. Teradata Autonomous Knowledge Platform

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

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Teradata Vantage is well suited for large scale ETL pipelines like the ones we developed for anti money laundering risk matrices. It handles heavy joins, aggregations, and transformations on transactional data efficiently. We generate alert variables, adjust for inflation, and monitor establishments monthly with it, all integrated with Python and Control-M for a centralised automation across the company. For less appropriate, I would say that heavy resource demands might slow down experimentation for iterative work.

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

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• ETL (Extract - Transfor - Load)
• NOS to send data from Teradata Vantage to S3 and from S3 to Teradata Vantage
• Teradata GeoSpacial feature
• Bulk reading and writing in huge tables
• MPP capacity already mature
• Temporal Capacity more mature that other solutions
• TASM

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• Better UI
• API connectivity
• More complex ETL processes

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• Teradata is an excellent option but only for a massive amount of data warehousing or analysis. If your data is not that big then it could be a misfit for your company and cost you a lot. The cost associated is quite extensive as compared to some other alternative RDBMS systems available in the market.
• Migration of data from Teradata to some other RDBMS systems is quite painful as the transition is not that smooth and you need to follow many steps and even if one of them fails. You need to start from the beginning almost.
• Last but not least the UI is pretty outdated and needs a revamp. Though it is simple, it needs to be presented in a much better way and more advanced options need to bee presented on the front page itself.

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Teradata is a mature RDBMS system that expands its functionality towards the current cloud capabilities like object storage and flexible compute scale.

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Teradata Vantage allows us to create a scalable infrastructure to support our strategic initiatives. The dedicated compute power ensures reliable performance with isolated workloads and dedicated resources, optimizing workflows for faster, more efficient data transfers. The compute clusters support ETL processes and OSF’s developers and data science team with the flexibility to create self-service analytics, to spin up/down at any time, driving better performance and minimizing costs.

We have meetings at the beginning with the technical team to explain our requirements to them and they were really putting in a lot of effort to come up with a solution which will address all our needs. They implemented the software and also trained a few of our resources on the same too. We can get in touch with them now as well whenever we run into a roadblock but it's very less now.

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LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

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Teradata is way ahead of its competitor because of its unique features of ensuring data privacy and data never gets corrupted even in worst case scenario. In most cases, the data corruption is a major issue if left unused and it leads to important data being wiped off which in ideal case should be stored for 3 years

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• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

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• Moving to Teradata in the Cloud-enabled a level of agility that previously didn't exist in the organization. It also enabled a level of analytic competency that was not achievable using other options on the aggressive timeline that was required. We didn't want to settle for reinventing a wheel when we had a super tuned performance capable beast readily available in Teradata. Teradata lets us focus on our business rather than spending money and effort trying to design software or database foundations features on an open source or lower performance platform.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info