Localytics vs. MicroStrategy Mobile

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.

Incentivized

One of best business intelligence enterprise reporting tools, it has loads of rich features available to the business user with ease of use and advanced analysis in a single end-to-end solution. I like MicroStrategy's simplicity in creating complex multi-pass SQL reports, visualizations over varied data sets, and the breath of areas in which the product can be used. I like mostly everything. I think there are some remaining improvements that could be done in the area of data visualization.

Incentivized

• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

Incentivized

• MicroStrategy has widgets that allow you to display data using elaborate and complex graphs such as maps, microcharts, thermometers, etc.
• The same dashboards can also be viewed on the web by users who don't have mobile devices.
• For mobile, MicroStrategy has created unique selectors that are more suited for smartphones and tablets.
• MicroStrategy uses the features of mobile devices such as accelerometers to select different views and change the display when the device is tilted or rotated. In addition you can use inputs such as the camera to read barcode data and enter inventory data into the database.

Incentivized

• The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
• An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
• More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

• Pop-ups.
• Refresh rate.

Incentivized

There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

Incentivized

We have not used other products but are going to start exploring making a switch to a new platform.

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MicroStrategy is much better.

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• Was our first provider of user-level event data
• Allows for many users to easily answer their own questions before making requests of the data team
• Raw data dumps gave the data team the ability to provide more in-depth analyses.

Incentivized