TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    Triple Whale

    Score9.3 out of 10
    N/ATriple Whale is a marketing analytics solution that enables users to visualize data in one central dashboard, generate reports, and track profit. Upgrading to its attribution plan provides additional data and analytic capabilities. The "Full Whale" plan adds the company's Creative Cockpit and FinHub products which enable analysis by content type, tracks creative performance, and adds additional trend analysis.

    $129

    per month

    Pricing
    LocalyticsTriple Whale
    Editions & Modules
    Localytics
    $95.00
    Per Application Per Month
    Growth
    $129
    per month
    Pro
    $199
    per month
    Enterprise
    $279
    per month
    Offerings
    Pricing Offerings
    LocalyticsTriple Whale
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual pricing (16.6%).
    More Pricing Information
    Best Alternatives
    LocalyticsTriple Whale
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    No answers on this topic
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    No answers on this topic
    Enterprises
    Airship
    Score9.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocalyticsTriple Whale
    Likelihood to Recommend
    6.0
    (3 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LocalyticsTriple Whale
    Likelihood to Recommend
    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    Triple Whale
    For paid social accounts where demand generation, storytelling, and advanced attribution are necessary, this can help visualize that story and track a customer's journey in ways that you just otherwise wouldn't be able to do in a paid social platform. It does it so quickly that you're hardly taking any time to actually create these really advanced visualizations, which can help validate some of the thoughts or ideas you have on what the data is saying. In some cases, it can redirect you towards new thoughts or paths of what might or might not be happening that you otherwise wouldn't have thought of. Think of it almost like another expert on your team that just is a genius with data
    Incentivized
    Read full review
    Pros
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    Triple Whale
    • Integrate data from multiple platforms into one location.
    • Provide easy to use and customizable dashboards.
    • Help with additional attribution methods and accuracy.
    Incentivized
    Read full review
    Cons
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    Triple Whale
    • Amazon data is difficult to integrate.
    • Shipping costs by channel and avg./unit cost - if possible.
    • Better tutorials to understand all the tools available.
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    Triple Whale
    No answers on this topic
    Usability
    Upland Software
    No answers on this topic
    Triple Whale
    Without Moby, I'm not sure how much I would use Triple Whale. It feels a little intimidating, even to someone who is an expert in the field. Just because we're an expert at paid social or paid search doesn't mean we're an expert at attribution. There is a level of hand-holding necessary if we didn't have that AI integration to be able to use more plain language to unearth the golden nuggets that live within Triple Whale. Moby brings that to life.With Moby, it's a 10. It's amazing. Without Moby, it's probably a six. I'm sure all of the amazing nuggets still exist, but it's just hard to dig them up
    Incentivized
    Read full review
    Support Rating
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
    Read full review
    Triple Whale
    No answers on this topic
    Alternatives Considered
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    Triple Whale
    The triple whale is a more holistic consolidated view of the ad spend and sales picture.
    Incentivized
    Read full review
    Return on Investment
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
    Triple Whale
    • Helps us balance our FB and Google spend.
    • Know when to scale spend.
    • Know when to back of spend.
    Incentivized
    Read full review
    ScreenShots