Looker Studio vs. Pyramid Analytics

Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.

Incentivized

Pyramid Analytics is a great tool to see the path of how something is progressing to make or see how aspects affect your process. You can find out how to improve your industry and compare departments on the fly. Pyramid Analytics is easy to add or subtract data in a report. I have not found a scenario where Pyramid Analytics is not a good tool to look at your process

Incentivized

• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

Incentivized

• Easy of use to add data metrics and demission
• Easy to publish and distribute
• Advanced graphics
• Easy to administer

Incentivized

• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed

Incentivized

Pyramid Analytics brings a tool that is graphically pleasing and easy to use to generate publications so you can understand your data. You can see your data in a new way in just a few clicks. This is very helpful in gaining the advantage of your processes and leading in your industry. Getting data quickly and being able to see how your business is being affected over time can get you an advantage and streamline your workflow.

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Pyramid Analytics looks to improve what the tool offers. They continue to add features and help with webinars. Updates to the product are easy to install. There are tools to help when looking for ways to improve your ability to of using the product.

Incentivized

The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.

Incentivized

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized

• I like the product ease of use

Incentivized