Lumen Edge Private Cloud vs. Nielsen Marketing Cloud

CenturyLink Private Cloud is well suited for companies that are smaller and wouldn't have to undergo scaling for a longer time. Apart from that, it does well in almost all categories. It wouldn't actually be useful for bigger companies since the UI is a bit laggy sometimes and usually, it's not advisable for big companies.

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Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

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• robust framework
• amazing customer support in case you're facing maintenance issues
• collaborative ability is off the charts

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• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

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• UI can be really improved, since it sometimes lags a lot
• Very few know about the product, so they should advertise a bit more
• There maybe scaling issues since it's a relatively smaller company compared to its competitors

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• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

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I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

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Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

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I am rating this as neutral due to having minimal interaction with them

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It doesn't stack up that well against them, since these are big companies and have huge infrastructures and they provide smooth scaling features. However CenturyLink Private Cloud is a little concise and not many people know about it, so I feel like they should advertise more and try to improve their customer outreach.

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Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

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• We reduced our cloud hosting costs a lot after switching to CenturyLink Private Cloud
• Maintenance is very easy since there is documentation available for every part
• It had some issues with the UI but we can neglect those considering the pricing options they provide.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info