Lytics vs. MaritzCX

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

I think MaritzCX was a great option for internal and external surveys. I used it for feedback from clients who attended events. It gave me a clean report to show executive leadership about anything from venue, parking, food, and entertainment. It worked for event registration to save money using only one software. I used it for clients to sign up for events. Less of a clean report but works.

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• Easy to use format (not HTML coding knowledge required)
• Detailed reports
• Ability to save and re-use same themes and surveys

Incentivized

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• Ability to customize look of survey limited
• Some reports in CSV were a mess to fix up
• Support seemed limited

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

MaritzCX was actually to only survey software I have used. No comparison to describe in this section

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• Saved our department from needing to purchase additional event software
• I was not responsible for actual purchase of MaritzCX

Incentivized