Lytics vs. Synchronoss Digital Experience Platform

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

If your organization has multiple databases, this is well suited to pull all the information and house it in a central intake. Also, this is ideal for contractors with different levels of access without changing the main access for non-employees in the mainframe. It does not rely on a VPN or secured connection other than browser security managed by my organization.

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• Data output.
• Uniform input.
• Data availability.

Incentivized

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• Run time.
• UI
• Accuracy

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• Turn around time for results query.
• Integrated databases, more than 100.

Incentivized