Lytics vs. Synchronoss Digital Experience Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Synchronoss Digital Experience Platform
Score 9.0 out of 10
N/A
Synchronoss Technologies headquartered in Bridgewater supports omni-channel customer journey and marketing via the Synchronoss Digital Experience Platform, supporting a highly-configurable customer sales journey across platforms.N/A
Pricing
LyticsSynchronoss Digital Experience Platform
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsSynchronoss Digital Experience Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LyticsSynchronoss Digital Experience Platform
Top Pros
Top Cons
Best Alternatives
LyticsSynchronoss Digital Experience Platform
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Mautic
Mautic
Score 8.8 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.8 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsSynchronoss Digital Experience Platform
Likelihood to Recommend
8.6
(4 ratings)
9.0
(1 ratings)
User Testimonials
LyticsSynchronoss Digital Experience Platform
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Synchronoss
If your organization has multiple databases, this is well suited to pull all the information and house it in a central intake. Also, this is ideal for contractors with different levels of access without changing the main access for non-employees in the mainframe. It does not rely on a VPN or secured connection other than browser security managed by my organization.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Synchronoss
  • Data output.
  • Uniform input.
  • Data availability.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Synchronoss
  • Run time.
  • UI
  • Accuracy
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Synchronoss
No answers on this topic
Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Synchronoss
  • Turn around time for results query.
  • Integrated databases, more than 100.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration