MadCap Software, headquartered in La Jolla, offers MadCap Flare, a help authoring and technical writing tool featuring onboarding and support from MadCap, and a set of modules for designing advanced guides, aids, and web or application help aids.
$167
per month
Substack
Score 8.9 out of 10
N/A
Substack is a subscription-based newsletter publishing platform.
N/A
Pricing
MadCap Flare
Substack
Editions & Modules
MadCap Central
$1,500
per year
MadCap Flare
$1,999
per year
MadCap AMS
$2,999
per year
No answers on this topic
Offerings
Pricing Offerings
MadCap Flare
Substack
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Includes a 12-month Platinum-level Maintenance Plan.
MadCap Flare has its problems, but it serves our team well as an authoring software. This would not be the case if we needed to regularly collaborate on articles, as Flare is prone to conflict issues when another person dares to breathe near an open topic. When working individually, though, it's fine. I'd love to see improvements to design, performance, and stability, but Flare remains one of the best softwares on the market for our needs as an authoring team. MadCap Central is well-suited to internal reviewing when every member is comfortable with Flare (the errors it tends to introduce set aside). SMEs, though, tend to find it hard to use. It's cluttered, some styles don't render, and it just seems like a failed attempt to reproduce Google Docs. I'd love to see improvements there, to help get our SMEs to want to use Central.
I think Substack is better for people who want to set up a personal-facing branded website vs people who just want to post random musings every so often. Monetization is better there than any other collective publishing platform as well as organic reach via email. Substack also allows you to build direct relationships with your readers via emails and own them 100% which is great long-term if you use it to pivot to another site or another form of writing/content creation. Substack would be less helpful for someone wanting to write as a part of a group, not individually, or someone who's unwilling to put their personal brand behind their content. It's less optimized for SEO (which other platforms allow you to do) and can be harder to curate content based on your interests (you really have to go in knowing what you want vs finding it on the fly).
Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.
MadCap Flare is in desperate need of an overall redesign. It relies heavily on dozens and dozens of tiny buttons that contain dozens of nested features. Clicking the wrong button can cause your software to freeze and crash. Building targets can be an absolute mystery, as far as all the files involved. It also has a tendency to freeze and crash. There's typically a huge learning curve for new hires who've never used it--nothing is intuitive.
MadCap software does offer quite a few more technical features than Google Drive, but the user experience is far inferior. Google Drive is much less buggy to work with, and it's much more accessible. MadCap only being available on Windows operating systems makes it difficult to work with teammates who may not have such a device available.
Medium is not so good for running newsletter. I find the mail that a user gets is very easily readable. Also as a creator it's very easy for me to track the analytics and monetise my blogs unlike Medium. Blogger is a very old technology. The kind of integrations and the support for Markdown / different media is very great in Substack.
