Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.
N/A
Magnolia
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
Magento Open Source
Magnolia
Editions & Modules
No answers on this topic
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
Magento Open Source
Magnolia
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Pricing for Magento will vary greatly depending on outsourcing support and maintenance services.
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More Pricing Information
Community Pulse
Magento Open Source
Magnolia
Features
Magento Open Source
Magnolia
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.4
29 Ratings
5% below category average
Magnolia
-
Ratings
Product catalog & listings
9.429 Ratings
00 Ratings
Product management
9.029 Ratings
00 Ratings
Bulk product upload
9.027 Ratings
00 Ratings
Branding
6.927 Ratings
00 Ratings
Mobile storefront
4.029 Ratings
00 Ratings
Product variations
9.427 Ratings
00 Ratings
Website integration
8.126 Ratings
00 Ratings
Visual customization
5.628 Ratings
00 Ratings
CMS
5.127 Ratings
00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
7.5
29 Ratings
2% below category average
Magnolia
-
Ratings
Abandoned cart recovery
6.224 Ratings
00 Ratings
Checkout user experience
8.929 Ratings
00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
8.8
27 Ratings
6% above category average
Magnolia
-
Ratings
eCommerce security
8.827 Ratings
00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
6.3
29 Ratings
20% below category average
Magnolia
-
Ratings
Promotions & discounts
9.329 Ratings
00 Ratings
Personalized recommendations
2.022 Ratings
00 Ratings
SEO
7.825 Ratings
00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.6
29 Ratings
18% above category average
Magnolia
-
Ratings
Multi-site management
10.026 Ratings
00 Ratings
Order processing
9.428 Ratings
00 Ratings
Inventory management
9.426 Ratings
00 Ratings
Shipping
9.425 Ratings
00 Ratings
Custom functionality
9.927 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Magento Open Source
-
Ratings
Magnolia
8.0
69 Ratings
2% below category average
Role-based user permissions
00 Ratings
8.069 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magento Open Source
-
Ratings
Magnolia
8.1
68 Ratings
4% above category average
API
00 Ratings
8.561 Ratings
Internationalization / multi-language
00 Ratings
7.661 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magento Open Source
-
Ratings
Magnolia
8.0
74 Ratings
3% above category average
WYSIWYG editor
00 Ratings
8.565 Ratings
Code quality / cleanliness
00 Ratings
8.465 Ratings
Admin section
00 Ratings
8.070 Ratings
Page templates
00 Ratings
8.972 Ratings
Library of website themes
00 Ratings
7.01 Ratings
Mobile optimization / responsive design
00 Ratings
8.563 Ratings
Publishing workflow
00 Ratings
7.573 Ratings
Form generator
00 Ratings
6.958 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magento Open Source is an excellent choice for businesses that need a highly customizable and scalable solution and (most of all) have the technical resources to support it. It's ideal for mid-to-large-sized businesses with complex product catalogs that require complete ownership and control, particularly those with complexities such as multi-country/multi-currency stores.
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
It is very good when it comes to search engine optimization as it makes a good use of keywords and tags to improve the SEO score. It increases the chances of ranking up of the eCommerce store in the search engine rankings.
It makes the store in a very optimized way and despite being a very advanced system it is still very lightweight when it comes to website speed. The pages have a comparatively low loading time and a good speed.
It provides a lot more advance reporting features which are very helpful for businesses to do their planning.
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.