TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    Selligent

    Score8 out of 10
    N/ASelligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A
    Pricing
    MagniteSelligent
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteSelligent
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    MagniteSelligent
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and Selligent
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    Selligent
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration8.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and Selligent
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    Selligent
    -
    Ratings
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings00 Ratings
    Display advertising8.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.02 Ratings00 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and Selligent
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    Selligent
    -
    Ratings
    Ad dashboards8.02 Ratings00 Ratings
    Ad performance reports7.02 Ratings00 Ratings
    Ad conversion tracking7.02 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.02 Ratings00 Ratings
    Ad forecasting and optimization6.01 Ratings00 Ratings
    Best Alternatives
    MagniteSelligent
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagniteSelligent
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.8
    (2 ratings)
    User Testimonials
    MagniteSelligent
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
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    Zeta Global
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
    Read full review
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
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    Zeta Global
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
    Read full review
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Zeta Global
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Zeta Global
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
    Read full review
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    Zeta Global
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
    Read full review
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