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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    Sojern RevDirect

    Score9 out of 10
    N/ASojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market…N/A
    Pricing
    MagniteSojern RevDirect
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteSojern RevDirect
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    MagniteSojern RevDirect
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and Sojern RevDirect
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    Sojern RevDirect
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration8.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and Sojern RevDirect
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    Sojern RevDirect
    8.3
    1 Ratings
    6% above category average
    Ad campaign creation8.02 Ratings8.01 Ratings
    Ad deployment8.02 Ratings8.01 Ratings
    Display advertising8.02 Ratings8.01 Ratings
    Ad display and retargeting segmentation8.02 Ratings9.01 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and Sojern RevDirect
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    Sojern RevDirect
    10.0
    1 Ratings
    25% above category average
    Ad dashboards8.02 Ratings10.01 Ratings
    Ad performance reports7.02 Ratings10.01 Ratings
    Ad conversion tracking7.02 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.02 Ratings00 Ratings
    Ad forecasting and optimization6.01 Ratings00 Ratings
    Best Alternatives
    MagniteSojern RevDirect
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagniteSojern RevDirect
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    MagniteSojern RevDirect
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Sojern
    Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
    Incentivized
    Read full review
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Sojern
    • Drives booking to our websites.
    • Helps us to better understand traveler profiles.
    Incentivized
    Read full review
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Sojern
    • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
    Incentivized
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Sojern
    Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
    Incentivized
    Read full review
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    Sojern
    • Sojern has had a positive impact on our impression share.
    • Sojern has had a positive impact on our ROI across the board.
    Incentivized
    Read full review
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