Magnite vs. AdButler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
AdButler
Score 9.0 out of 10
N/A
AdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
Pricing
MagniteAdButler
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagniteAdButler
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MagniteAdButler
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MagniteAdButler
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Magnite
7.5
2 Ratings
1% above category average
AdButler
8.0
1 Ratings
8% above category average
Data Transfer7.02 Ratings00 Ratings
DSP integration8.02 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Magnite
8.0
2 Ratings
2% above category average
AdButler
8.5
1 Ratings
8% above category average
Ad campaign creation8.02 Ratings9.01 Ratings
Ad deployment8.02 Ratings8.01 Ratings
Display advertising8.02 Ratings9.01 Ratings
Ad display and retargeting segmentation8.02 Ratings8.01 Ratings
Sequence targeting8.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Magnite
7.3
2 Ratings
6% below category average
AdButler
9.0
1 Ratings
15% above category average
Ad dashboards8.02 Ratings9.01 Ratings
Ad performance reports7.02 Ratings10.01 Ratings
Ad conversion tracking7.02 Ratings10.01 Ratings
Ad attribution reporting8.01 Ratings9.01 Ratings
Cross-channel ad management8.02 Ratings8.01 Ratings
Ad forecasting and optimization6.01 Ratings8.01 Ratings
Best Alternatives
MagniteAdButler
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagniteAdButler
Likelihood to Recommend
9.0
(2 ratings)
9.0
(1 ratings)
User Testimonials
MagniteAdButler
Likelihood to Recommend
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Sparklit
AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
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Pros
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Sparklit
  • Organize your online publishers
  • Organize your campaigns
  • Reports are very simple and easy to read
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Cons
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Sparklit
  • Assigning multiple video publishers to a single campaign is something that they need to improve
  • The publisher dashboard is a little complicated to understand
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Alternatives Considered
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Sparklit
AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
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Return on Investment
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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Sparklit
  • AdButler is very affordable and your ROI would be good always
  • It's also highly scalable
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ScreenShots