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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    OmniGraffle

    Score9.8 out of 10
    N/AOmniGraffle is a wireframing tool for Mac users.N/A
    Pricing
    MagnoliaOmniGraffle
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnoliaOmniGraffle
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MagnoliaOmniGraffle
    Considered Both Products
    Magnolia
    No answer on this topic
    The Omni Group
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    No answers on this topic
    Features
    MagnoliaOmniGraffle
    Security
    Comparison of Security features of Magnolia and OmniGraffle
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    OmniGraffle
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and OmniGraffle
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    OmniGraffle
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and OmniGraffle
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    OmniGraffle
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and OmniGraffle
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    OmniGraffle
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Best Alternatives
    MagnoliaOmniGraffle
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Creately
    Score8.6 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    SmartDraw
    Score8.4 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    SmartDraw
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaOmniGraffle
    Likelihood to Recommend
    8.1
    (78 ratings)
    10.0
    (18 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (68 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (67 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MagnoliaOmniGraffle
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    The Omni Group
    Omnigraffle is great for documentation, mapping, flowcharting, and other technical diagramming scenarios. It's simple enough to bang out a quick illustration and powerful enough to build complex blueprints for complicated technical systems. If you need cross-platform compatibility, though, you're probably better off looking elsewhere. If you want complex integration with data sources (ala Visio's SQL Server integration for shape metadata), OmniGraffle also falls short — but those scenarios are few and far between in my experience.
    Incentivized
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    The Omni Group
    • OmniGraffle is fairly simple to use, but the one thing I think it does best is working with curved lines, particularly if you are using some of the available arc templates. Drop an arc onto your page, then tell it the dimensions it needs to be, and viola! Done. Manipulating the arcs is as simple as clicking and dragging offset points.
    • OmniGraffle has also done an excellent job in stirring up the creative minds of many people who create templates and tools to work with OmniGraffle (not that Microsoft hasn't done so either), and managed to get the bulk of those into well organized repositories.
    • What it all boils down to for me is: it just works. One doesn't need to have a computer science degree to work with it either. It is as simple or complex as you want it to be.
    Incentivized
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    The Omni Group
    • I'd love to be able to keep more than one of the different tool tabs open at a time.
    • The stencils are amazing. Would be great if a whole lot more of the free ones came standard as opposed to having to download them from Graffletopia or other sites.
    • Built in tutorials would be great.
    Incentivized
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    The Omni Group
    Best product for my needs on the market
    Incentivized
    Read full review
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    The Omni Group
    No answers on this topic
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    The Omni Group
    No answers on this topic
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    The Omni Group
    OmniGraffle is an excellent application for chart and diagrams development. Been using it for a while now and it's a multiple platform application.
    Incentivized
    Read full review
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    The Omni Group
    While these other tools are great for what they are, OmniGraffle’s solid focus on and support for diagramming makes it our tool of choice for communicating workflows and concept relationships, creating documentation, and creating other diagrams. Its libraries allow us to create designs quickly, and its ease of use enables us to use the tool widely across the company without much time or effort spent on onboarding.
    Incentivized
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    The Omni Group
    • Omnigraffle isn't an expensive software tool, so there isn't really any negative from the perspective of raw cost. Thinking in terms of time spent using it on a project - what you create in omnigraffle will inevitably lead to a dead end. It's useful only as documentation. There are other tools like Sketch that integrate into prototyping software and can create useable visual assets for applications in addition to being able to create wireframes.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor