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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    OpenAsset

    Score8 out of 10
    N/AOpenAsset is a DAM tailored for AEC & Real Estate from the company of the same name in New York. A cloud-based Digital Asset Management designed for managing digital assets by property or project.N/A
    Pricing
    MagnoliaOpenAsset
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnoliaOpenAsset
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MagnoliaOpenAsset
    Considered Both Products
    Magnolia
    No answer on this topic
    OpenAsset (Axomic Ltd)
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    No answers on this topic
    Features
    MagnoliaOpenAsset
    Security
    Comparison of Security features of Magnolia and OpenAsset
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    OpenAsset
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and OpenAsset
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    OpenAsset
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and OpenAsset
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    OpenAsset
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and OpenAsset
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    OpenAsset
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Magnolia and OpenAsset
    Feature
    Magnolia
    -
    Ratings
    OpenAsset
    3.0
    1 Ratings
    81% below category average
    Dashboards00 Ratings2.01 Ratings
    Standard reports00 Ratings2.01 Ratings
    Custom reports00 Ratings2.01 Ratings
    Data exportability00 Ratings7.01 Ratings
    Content analytics00 Ratings2.01 Ratings
    DAM Features
    Comparison of DAM Features features of Magnolia and OpenAsset
    Feature
    Magnolia
    -
    Ratings
    OpenAsset
    8.5
    1 Ratings
    4% above category average
    Uploading assets00 Ratings10.01 Ratings
    Downloading assets00 Ratings8.01 Ratings
    Categories00 Ratings10.01 Ratings
    Asset storage00 Ratings10.01 Ratings
    Asset sharing00 Ratings6.01 Ratings
    Asset search00 Ratings8.01 Ratings
    Tagging system00 Ratings10.01 Ratings
    Content editing00 Ratings8.01 Ratings
    Collections00 Ratings8.01 Ratings
    User access00 Ratings10.01 Ratings
    DAM Integrations00 Ratings9.01 Ratings
    DAM API00 Ratings8.01 Ratings
    Workflow automations00 Ratings6.01 Ratings
    Related asset discovery00 Ratings8.01 Ratings
    Best Alternatives
    MagnoliaOpenAsset
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Adobe Bridge
    Score8.5 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Cloudinary
    Score9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Acquia DAM (Widen)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaOpenAsset
    Likelihood to Recommend
    8.1
    (78 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (68 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (67 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MagnoliaOpenAsset
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    OpenAsset (Axomic Ltd)
    If you tag your items with keywords correctly, it is a great resource for quickly finding the digital assets you want. I had meticulously gone through all of our digital assets adding keywords for several categories which made searching for specific items very quick and easy, as well as relevant. OpenAsset is also great for automating the creation of PowerPoint presentations and data sheets. It is a project-based software meaning it works best for those in the AEC industry that sort and store digital assets based on the projects to which they are associated. If you are in a marketing firm or other non-project-based business model then another DAM system would likely work better for you.
    Incentivized
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    OpenAsset (Axomic Ltd)
    • Automated PowerPoint presentations
    • Automated data sheet generation
    • Searching for digital assets based on keywords, project types, location, and personnel
    • Maintaining albums for quick access to the most used project digital assets.
    Incentivized
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    OpenAsset (Axomic Ltd)
    • You can create an album to share with those outside of your firm, but the only way to do this is to download files into a zip file. This is antiquated thinking. It would be much better if you could create an album that would generate a temporary web page that anyone outside of the organization could view by clicking on a link.
    • There are a number of legacy items that are no longer functional. OpenAsset needs to either make these functional or remove the options.
    Incentivized
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    OpenAsset (Axomic Ltd)
    No answers on this topic
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    OpenAsset (Axomic Ltd)
    No answers on this topic
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    OpenAsset (Axomic Ltd)
    No answers on this topic
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    OpenAsset (Axomic Ltd)
    No answers on this topic
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    OpenAsset (Axomic Ltd)
    I have evaluated MediaValet on a couple of occasions. It is a much more budget-friendly system that is not necessarily project-specific in its architecture. It is much more general in nature in the industries it can target. OpenAsset's integration with Deltek Vantagepoint is a big selling point if you have both of those applications. If you don't have Vantagepoint, MediaValet might be a good alternative to consider.
    Incentivized
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    OpenAsset (Axomic Ltd)
    • Made the creation of PowerPoint presentations and data sheets much quicker and easier
    • Allows for customization of keywords for different user groups.
    • Doesn't offer any useful reporting. We wanted it to tell us things like how often a particular image or project was referenced. It can't do that.
    • Easy uploading and tagging system.
    • Using the DAM as a liaison for populate the website with information from our CRM helped maintain consistency across channels.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor