Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Vungle
Score8 out of 10
N/A
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
