What users are saying about
11 Ratings
11 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton profile photo

Feature Rating Comparison

Email & Online Marketing

Mailigen
7.4
WYSIWYG email editor
Mailigen
8.0
Dynamic content
Mailigen
8.0
Ability to test dynamic content
Mailigen
7.0
A/B testing
Mailigen
6.0
Mobile optimization
Mailigen
8.0
Email deliverability
Mailigen
9.0
List management
Mailigen
3.0
Triggered drip sequences
Mailigen
10.0

Reporting & Analytics

Mailigen
3.0
Dashboards
Mailigen
3.0
Standard reports
Mailigen
4.0
Custom reports
Mailigen
2.0

Pros

  • Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
  • Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
  • Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.
Taylor Patton profile photo

Cons

  • Company could provide more information about additional services
Ingus Krumins profile photo

Likelihood to Renew

Mailigen8.7
Based on 7 answers
Fits to our main and prior product use criteria. Wide range of options
Ingus Krumins profile photo

Usability

Mailigen8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis profile photo

Support

Mailigen9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis profile photo

Implementation

Mailigen7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis profile photo

Alternatives Considered

Clear product use conditions, fast reaction, active service support
Ingus Krumins profile photo

Return on Investment

  • Positive effect on sales process
  • Improved product selling results
  • Active support for sales department
Ingus Krumins profile photo

Pricing Details

Mailigen

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details