E-mail marketing tool for both big and small, experienced and new to e-marketing
Updated February 04, 2015

E-mail marketing tool for both big and small, experienced and new to e-marketing

Mārtiņš Pakulis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailigen

We use Mailigen for communication with customers via newsletters which are sent out on a regular basis. It's mostly used by sales/marketing people to increase sales, but occasionally our retailer manager uses it for mass information that 100% needs to reach everyone. With Mailigen we know who's receiving and reading our messages and can send out additional information and offers to those who are interested and idenitify people who needs to be approached differently.
  • Live customer service and feedback instantly
  • Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
  • Flexible and scalable price plan.
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
  • Faster identification of people interested in the current product from the full database.
  • Advanced filtering and segmentation to optimize and personalize the campaigns you're sending (so men don't get women's boots promo and vice versa)
  • Ability to schedule your campaigns. Eases the stress on marketing people and provides better time planning for projects.
  • MailChimp,Mad Mimi
  1. Although both Mailchimp and Mad Mimi are easy to use, they are both limited in the customization options for advanced users.
  2. Mailigen integrates with vast majority of CMS's used in my country
  3. I can directly in real-time get answer to my questions - haven't filed a support ticket for a while.
  4. Autoresponders for people joining my mailing list were one of the factors we chose Mailigen. You set them up once and never have to worry if the new subscriber has received information about your product.
  5. Pricing policy - Mailigen is cheaper for businesses that work with a large database of customers.
If you have more than 20 people to reach with an e-mail and you want to make sure you they read your message, Mailigen is your guy!
Before making an e-mail campaign I recommend you go through their knowledge base and find out how to use it's features fully.

Using Mailigen

  • The pricing policy is scalable to my needs - pay for how many mails you send if you're small or subscribe to a monthly plan that fits your needs.
  • The product is easy to use for both new company employees without experience in e-marketing and advanced users who modify even the smallest details.

Evaluating Mailigen and Competitors

Not Sure - We had a custom e-mail server that provided the basics - sending plain-text messages to our DB. It lacked functionality.
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
We were looking for a product that is both easy to use for our less tech friendly employees and still contains the possibility for our more advanced people to modify it to fit our needs. Competitors usually offered the package - Easy to use, pretty features, if you want more, see API. Mailigen offered a middle option - without resulting to API usage, you're able to modify everything.
As the company has grown, I might include CRM systems that offer similar functions, service and support. Although E-mail marketing tools usually integrate with CRM's & ERP's our CRM is not that popular nor Mailigen, nor competitors products offer integration for it.

Mailigen Implementation

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Change management was minimal - We had to do a how-to use seminar and educate the less tech-savvy staff and reorganize a bit our marketing work, but it did not take much effort.
  • Out current contact system is less popular in the world so we had to configure it ourselves instead of using the already available integrations

Mailigen Support

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - 8/8 my reported things or calls for help were addressed in the next 24 hours. 5 out of them were resolved immediately using live support.
I sent a message to my customers but did not receive it myself and the upper management did not receive a copy of it. As this message was important it made me and even more my employer nervous. «What do you do now? Send another mail, wait?»

I asked their support for an explanation and in less than 15 min I had my answer - apparently there was a bigger problem with one of the large e-mail providers (who also provides our companies e-mail). It turns out all the other users had received the message, others received it when the e-mail service provider solved his issues.

My employer calmed down and I was relieved that i did not send another copy of the message to the whole database.

Using Mailigen

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • AB testing newsletters
  • Segmenting and identifying who is your subscriber
  • Creating a personified e-mail message that addresses the recpipient
  • Creating a custom style CSS internet subscription form without any knowledge of HTML and CSS
  • Advanced segmentation (f.e. selecting people who have clicked on the link on message A and read the message B)