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Mapp Intelligence, powered by Webtrekk vs. Treasure AI

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mapp Intelligence, powered by Webtrekk

    Score10 out of 10
    N/AMapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A

    Treasure AI

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Treasure AI is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
    Pricing
    Mapp Intelligence, powered by WebtrekkTreasure AI
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Mapp Intelligence, powered by WebtrekkTreasure AI
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.—
    More Pricing Information
    Community Pulse
    Mapp Intelligence, powered by WebtrekkTreasure AI
    Considered Both Products
    Mapp Digital
    No answer on this topic
    Treasure AI
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    9 Answers
    Best Alternatives
    Mapp Intelligence, powered by WebtrekkTreasure AI
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    Twilio Segment
    Score8.4 out of 10
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    Treasure AI
    Score9 out of 10
    Adobe Real-Time CDP
    Score8.3 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Tealium Customer Data Hub
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mapp Intelligence, powered by WebtrekkTreasure AI
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.0
    (89 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (5 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    8.2
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (2 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.4
    (2 ratings)
    User Testimonials
    Mapp Intelligence, powered by WebtrekkTreasure AI
    Likelihood to Recommend
    Mapp Digital
    Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
    It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
    Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
    Incentivized
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    Treasure AI
    Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
    Incentivized
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    Pros
    Mapp Digital
    • Good visualization in reports for marketing and c-level.
    • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
    • Integrated tag management.
    • No sampled data.
    • It is possible to combine 90% variables and metrics.
    Incentivized
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    Treasure AI
    • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
    • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
    • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
    Incentivized
    Read full review
    Cons
    Mapp Digital
    • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
    • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
    • Webtrekk should build better click-path-analysis and journeys.
    Incentivized
    Read full review
    Treasure AI
    • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
    • Small bugs on the graphical user interface
    • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
    Incentivized
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    Likelihood to Renew
    Mapp Digital
    No answers on this topic
    Treasure AI
    I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
    Incentivized
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    Usability
    Mapp Digital
    No answers on this topic
    Treasure AI
    It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
    Incentivized
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    Reliability and Availability
    Mapp Digital
    No answers on this topic
    Treasure AI
    As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
    Incentivized
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    Performance
    Mapp Digital
    No answers on this topic
    Treasure AI
    Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
    Incentivized
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    Support Rating
    Mapp Digital
    We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
    Incentivized
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    Treasure AI
    The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
    Incentivized
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    In-Person Training
    Mapp Digital
    No answers on this topic
    Treasure AI
    I was not here when treasure data was implemented to our company.
    Incentivized
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    Online Training
    Mapp Digital
    No answers on this topic
    Treasure AI
    I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
    Incentivized
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    Implementation Rating
    Mapp Digital
    No answers on this topic
    Treasure AI
    Implementation was quick and our developers had very few issues with the SDK.
    Incentivized
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    Alternatives Considered
    Mapp Digital
    Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
    Incentivized
    Read full review
    Treasure AI
    We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
    Incentivized
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    Scalability
    Mapp Digital
    No answers on this topic
    Treasure AI
    In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
    Incentivized
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    Return on Investment
    Mapp Digital
    • Get insights into your web data.
    • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
    • 1 tool for over 20 apps and 100 websites.
    Incentivized
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    Treasure AI
    • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
    • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
    • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
    Incentivized
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    ScreenShots

    Treasure AI Screenshots

    Screenshot of some of the out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of the query toolsScreenshot of the audience builder